{"id":7515,"date":"2023-12-22T14:25:01","date_gmt":"2023-12-22T12:25:01","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=7515"},"modified":"2024-03-30T13:50:54","modified_gmt":"2024-03-30T11:50:54","slug":"adrian-voican-interviu","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2023\/12\/22\/adrian-voican-interviu\/","title":{"rendered":"ADRIAN VOICAN: \u201dnimeni nu e profet in tara lui, dar uneori e bine sa fie!, INTERVIU nr.178"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 2683<br\/><p>De\u0219i nu-i place s\u0103 i se spun\u0103 a\u0219a, \u00een urm\u0103 cu circa 15 ani, a ajuns Profet \u00een \u021bara sa. Pe atunci era singurul care anun\u021ba, \u00eentr-o lume \u00een care aproape toate agen\u021biile de turism vindeau la greu destina\u021bii str\u0103ine, c\u0103 Rom\u00e2nia va deveni cea mai bine v\u00e2ndut\u0103 \u00een Topul preferin\u021belor rom\u00e2nilor. Unii \u201dcolegi de breasl\u0103\u201d l-au privit cu oarecare \u00een\u021belegere \u0219i \u201dcondescenden\u021b\u0103\u201d, ceva tangent de genul \u201dce s\u0103 fac\u0103 b\u0103iatul \u0103sta, trebuie s\u0103 zic\u0103 \u0219i el ceva, s\u0103 \u0219ocheze turi\u0219tii!\u201d.<br \/>\n<a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/DanaMariana-1999la-Agentie7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7517\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/DanaMariana-1999la-Agentie7.jpg\" alt=\"\" width=\"1162\" height=\"754\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/DanaMariana-1999la-Agentie7.jpg 1162w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/DanaMariana-1999la-Agentie7-300x195.jpg 300w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/DanaMariana-1999la-Agentie7-768x498.jpg 768w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/DanaMariana-1999la-Agentie7-1024x664.jpg 1024w\" sizes=\"auto, (max-width: 1162px) 100vw, 1162px\" \/><\/a><\/p>\n<p>Al\u021bi \u201dexper\u021bi\u201d l-au privit peste um\u0103r c\u0103, deh!, ce poate s\u0103 \u00eel duc\u0103 mintea pe un absolvent al Facult\u0103\u021bii de Telecomunica\u021bii din Bucure\u0219ti (1988), un inginer care a lucrat \u00een domeniul computerelor. Dup\u0103 1990 a aderat la \u201dsecta\u201d jurnali\u0219tilor de investiga\u021bii (\u201dStrada\u201d, care ajunsese la un tiraj de circa 150.000 de exemplare, a fost unul dintre s\u0103pt\u0103m\u00e2nalele editate \u00eempreun\u0103 cu c\u00e2\u021biva colegi de facultate), de unde s-a ales cu pu\u021bini bani dar cu mult\u0103 experien\u021b\u0103 \u00een comunicare \u0219i PR. Din acea lume nebun\u0103, a fugit \u00een alta la fel de nebun\u0103, dar plin\u0103 ca \u0219i jurnalistica post-decembrist\u0103 de aluatul \u0219i drojdia din care au crescut afacerile private din turism. A fondat la Ploie\u0219ti, agen\u021bia Bibi Touring, azi un brand foarte apreciat pentru v\u00e2nzarea destina\u021biilor interne. A de\u021binut, mai multe mandate, \u00eencepand din 2006, \u0219i pre\u015fedin\u021bia Asocia\u0163iei Na\u0163ionale a Agen\u0163iilor de Turism din Rom\u00e2nia, regiunea Sud Muntenia. A condus Comisiile de turism intern \u0219i Marketing ANAT \u0219i a fost prim vicepre\u0219edinte ANAT pe \u021bar\u0103 \u00een anii 2016-2018. Tot la ini\u021biativa ANAT a fondat \u00een 2008 Asocia\u0163ia de Promovare \u0219i Dezvoltare a Turismului Prahova, un parteneriat public-privat, pe care o conduce de peste 15 ani. De\u021bine \u0219i un complex turistic green-field la Vama Veche, format din terasa Bibi Bistro, Hostelul BazArt \u0219i Bibi Market.<\/p>\n<div id='gallery-1' class='gallery galleryid-7515 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2023\/12\/22\/adrian-voican-interviu\/voican-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/Voican-1-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/Voican-1-150x150.jpeg 150w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/Voican-1-300x300.jpeg 300w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/Voican-1-768x768.jpeg 768w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/Voican-1.jpeg 944w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2023\/12\/22\/adrian-voican-interviu\/voican-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/Voican-2-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2023\/12\/22\/adrian-voican-interviu\/voican-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/Voican-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2023\/12\/22\/adrian-voican-interviu\/voican-11\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/voican-11-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2023\/12\/22\/adrian-voican-interviu\/voican-13\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/voican-13-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2023\/12\/22\/adrian-voican-interviu\/voican-14\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/Voican-14-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2023\/12\/22\/adrian-voican-interviu\/voican-2012-cristiansimarius-pandel-cuteodor-calimanescu4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/Voican-2012-CristiansiMarius-Pandel-cuTeodor-Calimanescu4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2023\/12\/22\/adrian-voican-interviu\/voicangrigore-lese3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/VoicanGrigore-Lese3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2023\/12\/22\/adrian-voican-interviu\/voicanovidiu-lipan6\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2023\/12\/VoicanOvidiu-Lipan6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; Hai, mai \u00eent\u00e2i s\u0103 ne ocup\u0103m de oile noastre. Dac\u0103 ar fi s\u0103-i dai trei sfaturi de business lui Adrian Voican de acum vreo 15 ani, care ar fi acestea?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Investe\u0219te mai mult \u00een tine \u0219i \u00een oamenii t\u0103i, precum \u0219i \u00een consultan\u021bi de top. Am f\u0103cut asta, dar cu oarecare re\u021binere, av\u00e2nd \u00een vedere c\u0103 acum 15 ani eram \u00een plin\u0103 criz\u0103 \u0219i \u0219tiind c\u0103 oamenii \u00een care investe\u0219ti, pot pleca oric\u00e2nd f\u0103r\u0103 ca s\u0103 \u00ee\u021bi poti recupera banii investi\u021bi. A\u0219a era, dar am \u00eenv\u0103\u021bat \u00eentre timp r\u0103spunsul \u201ce adev\u0103rat c\u0103 instrui\u021bii pot pleca oric\u00e2nd, dar ce te faci cu cei neinstrui\u021bi care r\u0103m\u00e2n \u00een firm\u0103?!\u201d Mi-a\u0219 recomanda s\u0103 iau lucrurile mai u\u0219or, s\u0103 nu pun totul la inim\u0103 \u0219i s\u0103 ac\u021bionez mai curajos. S\u0103 fiu mai pu\u021bin perfec\u021bionist, perfec\u021bionismul e un defect, nu \u00eenseamn\u0103 excelen\u021b\u0103 ci consumare de resurse pentru \u0219lefuiri neimportante. E chiar un defect care conduce la alt\u0103 tar\u0103 a managerului: micro-management.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; De unde \u021bi-a venit chestia cu numele Bibi, cu care ai botezat agen\u021bia? \u0218i ce te-a atras s\u0103 faci investi\u021bie hotelier\u0103 la Vama Veche?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Am povestit istoria lui BIBI, \u00een 2017, c\u00e2nd a \u00eemplinit 20 de ani de existen\u021b\u0103 pe pia\u021ba rom\u00e2neasc\u0103. E o coinciden\u021b\u0103 de trei surse, primul business fiind un magazin pentru copii, Bibi Boutique, n\u0103scut pe plaja din Venus \u00een 1987, pe c\u00e2nd eram student. Asociatul de atunci \u0219i de acum era numit de prieteni Bibi \u0219i b\u0103ie\u021belul meu cel mic, Bogdan era alintat tot Bibi. Am pus totul \u00eentr-un scurt film, emo\u021bionant pentru noi \u0219i oamenii de la Bibi, din dou\u0103 genera\u021bii, realizat la aniversare: <a href=\"https:\/\/youtu.be\/9qf_CnvuoNA\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/youtu.be\/9qf_CnvuoNA<\/a><\/p>\n<p>Vama Veche este o poveste unic\u0103, pentru c\u0103 ne-am n\u0103scut acolo ca business \u00een acela\u0219i timp cu miracolul V\u0103mii, \u00een 1996. Eram deja pe litoral cu o firm\u0103 de distribu\u021bie FMCG, numit\u0103 GrosBi, Bibi en-gross, la Mangalia \u0219i Neptun, dar nu ajunsesem niciodat\u0103 p\u00e2n\u0103 \u00een 2 Mai sau Vama Veche.<\/p>\n<p>C\u00e2nd am v\u0103zut plaja uria\u0219\u0103 \u0219i s\u0103lbatic\u0103, a fost dragoste la prima vedere. Am cump\u0103rat o bucat\u0103 de teren chiar la malul m\u0103rii, am v\u00e2ndut businessul de distribu\u021bie \u0219i am \u00eenceput s\u0103 construim un magazin, primul market al V\u0103mii. P\u00e2n\u0103 s\u0103 fie gata magazinul, deja aveam o teras\u0103 \u0219i iat\u0103-ne intra\u021bi \u00eentr-un domeniu absolut nou: alimenta\u021bia public\u0103. Bibi Bistro a fost \u0219i a r\u0103mas un brand important al anilor 2000, cu Bibi Jazz and Blues Festival din care s-au n\u0103scut mai apoi Stuffstock \u0219i alte festivaluri. Hostelul a ap\u0103rut ca o nevoie de a caza peste noapte oamenii care petreceau p\u00e2n\u0103 la r\u0103s\u0103rit cu hamsii \u0219i bere rece ascult\u00e2nd Iris, Vama, pe Johnny R\u0103ducanu, Harry Tavitian, pe Baniciu, Ovidiu Lipan \u021a\u0103nd\u0103ric\u0103 sau Gyuri Pascu.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; Ca fost editor capitalist \u0219i azi, manager la fel de capitalist, \u021bi se pare corect\u0103 fraza pe care o aud frecvent la conferin\u021bele de pres\u0103: \u201dPresa trebuie s\u0103 ne ajute c\u00e2t mai mult \u0219i necondi\u021bionat!\u201d.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Marian, dac\u0103 eu am cochetat ca amator entuziast cu scrisul la ziar, fiica mea cea mic\u0103 chiar a absolvit jurnalismul la Universitatea Bucure\u0219ti, \u0219i \u0219tim am\u00e2ndoi butada americana \u201cgood news is no news\u201d sau varianta autohton\u0103: \u201cve\u0219tile proaste circul\u0103 mai repede\u201d. Din acest punct de vedere am trecut \u00een ace\u0219ti aproape 35 de ani de turism \u0219i prin exager\u0103ri sau campanii de tip yellow press, f\u0103r\u0103 \u00eendoial\u0103. Amintesc de vara cu \u201cv\u0103duva neagr\u0103\u201d de exemplu sau verile c\u00e2nd \u0219tirile titrau \u201cdezastru \u0219i nenorocire pe litoral\u201d. Da, realitatea a fost trist\u0103 \u00een privin\u021ba hotelurilor nerenovate \u0219i a serviciilor \u00eendoielnice. E adev\u0103rat c\u0103 azi, dup\u0103 mai bine de trei decenii, perla litoralului, Olimpul e \u00een faz\u0103 de re\u00eenviere. Dar s\u0103 \u0219tii c\u0103 tot r\u0103ul poate s\u0103 fi fost \u0219i spre bine. Pe partea cealalt\u0103, au \u0219i jurnali\u0219tii dreptatea lor. Produc\u0103torii media sunt priva\u021bi sut\u0103 la sut\u0103 iar munca lor nu poate fi gratuit\u0103 \u0219i benevol\u0103 \u0219i nici nu e de a\u0219teptat ca ei s\u0103 ascund\u0103 sub pre\u0219 neregulile care exist\u0103 sau apar. Ei sunt oamenii care scot la lumin\u0103 adevarul \u0219i nu sunt, ca \u00eenainte de \u201889 doar unelte de propagand\u0103.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; E\u0219ti preocupat de ani de zile de lansarea unor produse sus\u021binute prin \u00a0noi tehnologii de v\u00e2nz\u0103ri. Altfel spus, turi\u0219tii \u00eencep s\u0103 aprecieze din ce \u00een ce mai mult oferte personalizate, iar agen\u021biile de turism trebuie s\u0103 investeasc\u0103 mult\u0103 energie pentru a onora cererile! O alt\u0103 er\u0103, al\u021bi actori!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Indubitabil, constanta vremurilor noastre e&#8230; schimbarea. \u00cen turism asist\u0103m la o\u2026 pandemie cibernetic\u0103. Tr\u0103im \u00een satul global \u0219i provoc\u0103rile se succed cu viteza luminii. Proiectele noastre inovative precum Bebe all inclusive, Enciclopedia Vacan\u021belor \u00een Rom\u00e2nia, Bibi Break, Catalogul hybrid bibi100, \u0219i, iat\u0103, Rom\u00e2nia de 5 stele, sunt realiz\u0103ri care ne definesc, nu stau pe loc ci genereaz\u0103 permanent nout\u0103\u021bi.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; Cum se simte Bibi Touring privind spre cele dou\u0103 c\u00eempuri de lupt\u0103 \u00een marketingul online \u0219i ofline ? Ce tendin\u021be \u00eenregistreaz\u0103 aceste segmente \u00een v\u00e2nz\u0103ri?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Toate la timpul lor! A\u0219 zice c\u0103 tr\u0103im epoca tehnologiei hibride. A\u0219a cum e prea devreme s\u0103 vorbim despre dispari\u021bia ma\u0219inilor clasice \u0219i \u00eenlocuirea lor 100% cu cele electrice, eventual f\u0103r\u0103 \u0219ofer, tot a\u0219a e prea devreme s\u0103 presupunem c\u0103 tot turismul e \u00een lumea online. Noi am f\u0103cut aceast\u0103 gre\u0219eal\u0103 acum \u0219ase ani, c\u00e2nd am \u00eencercat s\u0103 mut\u0103m tot marketingul \u00een online \u0219i pia\u021ba a \u021bipat ca din gur\u0103 de \u0219arpe: \u201eunde ne sunt cataloagele pe h\u00e2rtie, cu care ne-a\u021bi familiarizat de mul\u021bi ani?!\u201d Am citit chiar o statistic\u0103 din Canada care spune c\u0103, \u00een ciuda reducerii cererii pentru print, exist\u0103 \u00eenc\u0103 7 miliarde de exemplare de bro\u0219uri pentru v\u00e2nzare de produs care \u00ee\u0219i justific\u0103 existen\u021ba! A\u0219a c\u0103 noi am armonizat varianta online \u0219i offline \u00eentr-un mix optim.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; Ce destina\u021bii rom\u00e2ne\u0219ti alc\u0103tuiesc Top 3, \u00een preferin\u021bele tale? Dar un Top 3 cu destina\u021bii rom\u00e2ne\u0219ti mai pu\u021bin cunoscute, ce a\u0219teapt\u0103 s\u0103 fie explorate ?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Mie \u00eemi plac foarte multe zone din \u021bar\u0103. Prima mea dragoste a fost litoralul \u0219i asta nu se uit\u0103. Apoi a fost muntele \u0219i Delta, iar acum sunt \u00eendr\u0103gostit de turismul de s\u0103n\u0103tate de calitate \u0219i de city experience. Sunt fascinat s\u0103 v\u0103d cum se transform\u0103, sub ochii mei, Rom\u00e2nia. Am v\u0103zut Sinaia ren\u0103sc\u00e2nd, Sovata, Ia\u0219iul, al\u0103turi de Timi\u0219oara, Oradea, Sibiu, Bra\u0219ov \u0219i Alba Iulia, chiar Craiova sau Cluj. Pot spune c\u0103 \u0219i voucherele de vacan\u021b\u0103, pe care le-am numit planul Marshall al turismului rom\u00e2nesc, au constituit un puternic catalizator pentru cre\u0219terile \u00eenregistrarte an de an la num\u0103rul unit\u0103\u021bilor \u0219i locurilor de cazare, la cel al turi\u0219tilor sau \u00eenopt\u0103rilor.<\/p>\n<p>Verile trecute am descoperit locuri unice precum Lacul 3 ape, Semenic, Lacul Cinci\u0219, Rimetea, Dubova &#8211; pe clisura Dun\u0103rii, Lacul Izvorul Muntelui \u0219i Dur\u0103u, Cotnari \u0219i Bor\u0219a. \u0218i c\u00e2te altele, minunate, precum salinele Turda \u0219i Praid ori locuri ca Deva sau Hunedoara, azi, atrac\u021bii turistice str\u0103lucitoare.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; \u00cen urm\u0103 cu aproape 10 ani, ai fost partenerul unui proiect care \u021bintea spre crearea unui touroperator complex \u00eempreun\u0103 cu ac\u021bionarii de la Christian Tour \u0219i Europa Travel. Dup\u0103 entuziasmul de la debut motoarele s-au stins. A fost prea devreme pentru pia\u021ba rom\u00e2neasc\u0103 sau a\u0219tept\u0103rile au fost diferite ?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>-Pentru noi a fost atunci o \u00eencercare de merging, care s\u0103 ne ajute s\u0103 trecem de \u0219ocul recesiunii mondiale. Firma mam\u0103, Bibi Touring, tocmai \u201en\u0103scuse\u201d un pui, Bibi Touroperator, care era dedicat exclusiv v\u00e2nzarii b2b a vacan\u021belor \u00een Rom\u00e2nia \u0219i numai \u00een Rom\u00e2nia! Dar vremurile erau at\u00e2t de grele pentru turism \u00eenc\u00e2t chiar \u0219i firma \u201emam\u0103\u201d supravie\u021buia cu greu \u2013 de\u0219i era tot num\u0103rul 1 \u00een Prahova &#8211; darmite s\u0103 mai poat\u0103 finan\u021ba o firm\u0103 nou\u0103 care avea nevoie de mult\u0103 sus\u021binerere s\u0103 creasc\u0103. Am lucrat \u00eempreuna cu Christian Tour trei ani. Pentru Bibi acest demers a generat o energie mobilizatoare str\u0103duindu-ne s\u0103 dovedim c\u0103 putem s\u0103 ne dep\u0103\u0219im limitele. Ulterior partenerii au convenit c\u0103 e mai bine s\u0103 mearg\u0103 fiecare pe drumul s\u0103u \u0219i spre viziunea proprie.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; Acum s\u0103 ne ocup\u0103m de oile altora? Chiar dac\u0103 ele sunt hr\u0103nite tot din banii no\u0219tri, din taxele \u0219i impozitele pl\u0103tite statului. Dup\u0103 p\u0103rerea ta cine ar trebui s\u0103 promoveze Rom\u00e2nia?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Statul este cel care trebuie s\u0103 furnizeze, indubitabil, legisla\u021bia \u0219i infrastructura organizatoric\u0103. S\u0103 asigure finan\u021barea promov\u0103rii unitare a brandului Rom\u00e2nia Turistic\u0103. E nevoie \u00eens\u0103 de co-participarea la strategie \u0219i decizie at\u00e2t a mediului privat c\u00e2t \u0219i a autorit\u0103\u021bilor publice centrale \u0219i locale. C\u00e2nd doar statul are \u201echeile\u201d, se v\u0103d fracturile \u0219i lipsa de continuitate de la un ministru \u0219i de la un guvern la altul. Pe partea cealalt\u0103, priva\u021bii au ini\u021biativa dar banii lor au trecut deja \u00een vistieria statului, a\u0219a cum zici, prin taxe \u0219i impozite. Iar reprezentan\u021bii statului ne spun adeseori: \u201ecum, vre\u021bi s\u0103 decid\u0103 priva\u021bii destina\u021bia banilor publici?\u201d \u201eNu, noi am vrea s\u0103 cheltui\u021bi banii no\u0219tri, ca buni administratori, c\u0103 pe noi ne reprezenta\u021bi acolo, \u00een func\u021biile pe care le de\u021bine\u021bi temporar.\u201d \u00a0Iar asta de multe ori ne aduce sanc\u021biuni \u0219i t\u0103ierea finan\u021b\u0103rilor din partea lor.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; E\u0219ti mul\u021bumit de cum \u0219i ce promov\u0103m \u00een str\u0103in\u0103tate? Sunt Dracula \u0219i \u201dGr\u0103dina Carpa\u021bilor\u201d, expresive, conving\u0103toare, pentru a face volum \u00een v\u00e2nz\u0103rile de c\u0103l\u0103torii spre Rom\u00e2nia?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Daca vrei, eu prefer gr\u0103dina, draculelor chicioase, prefer autenticul bio \u00een fa\u021ba fake-ului, chiar lucios \u0219i atr\u0103g\u0103tor pentru unii. Nu, nu sunt mul\u021bumit nici eu, nici colegii no\u0219tri din destina\u021biile turistice organiza\u021bi \u00een re\u021beaua na\u021bional\u0103 de Asocia\u021bii de promovare turistic\u0103. Avem un logo \u0219i e bine c\u0103 cineva a \u00eenceput \u00een 2014 procesul de branding profesionist pentru Rom\u00e2nia. Din p\u0103cate, \u00een lipsa bugetelor na\u021bionale, cei 75 milioane de euro pentru brand din finan\u021bare european\u0103 s-au risipit anii trecu\u021bi iar brandul a r\u0103mas&#8230; \u00een aer. Nu avem \u00een acest moment nici minister al turismului, dar nici vreo firm\u0103 de Branding, Marketing sau PR care s\u0103 deruleze promovarea unitar\u0103, sinergic\u0103, prioritizat\u0103 pe pie\u021be, produse, tipologii de clien\u021bi, canale media. Totul e de pe azi pe m\u00e2ine, de la buget p\u00e2n\u0103 la decizie.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; Ce ai promova dac\u0103 ai fi \u00een montajul unei structuri politice, de anvergur\u0103 turistic\u0103 na\u021bional\u0103?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Dragul meu, \u00een primul r\u00e2nd, nu sunt acolo \u0219i nici nu sunt genul de iluminat care viseaz\u0103 noaptea ce e de f\u0103cut miraculos \u0219i salvator ca Alexandru Macedon \u00een fa\u021ba nodului gordian. Eu sunt un om al analizei \u0219i cercet\u0103rii profesioniste de pia\u021b\u0103. Ce doctor serios \u00ee\u021bi pune diagnostic privindu-te pe video-telefon, f\u0103r\u0103 s\u0103 te trimit\u0103 mai \u00eent\u00e2i la analize? Deci, cei care sunt acolo, s\u0103 angajeze firme de marketing specializate s\u0103 fac\u0103 cercet\u0103rile de pia\u021b\u0103 profesionist, SWOT, Porter etc, mediul extern, intern, p\u00e2n\u0103 la tendin\u021bele tehnologice \u0219i ecologice. \u0218i s\u0103 pun\u0103 pe mas\u0103 rezultatele din care s\u0103 genereze direc\u021bii strategice \u0219i obiective SMART pe minim 30 de ani. Eu am dat doar o cifr\u0103 provocatoare, pe care mul\u021bi au considerat-o utopic\u0103, dar nu \u0219i Taleb Rifai, secretarul general WTO, care m-a sus\u021binut: 10 milioane de turi\u0219ti str\u0103ini \u00een Rom\u00e2nia peste 10 ani! Hai, sa ne mobiliz\u0103m, zic! Asta ar \u00eensemna triplarea num\u0103rului de vizitatori \u00een \u021bara noastr\u0103!<\/p>\n<p>Buba principal\u0103 a promov\u0103rii Rom\u00e2niei turistice nu mai este corup\u021bia \u00een acest moment. Acum suntem \u00een plin\u0103 criz\u0103 a competen\u021belor. Incompeten\u021ba sau amatorismul sunt fiicele cele mai periculoase ale corup\u021biei. S\u0103 zicem c\u0103 un ipotetic doctor chirurg primea un plic ca s\u0103 te opereze, \u00een trecut. Nu era ok deontologic \u0219i legal. Dar m\u0103car era un chirurg bun \u0219i \u00ee\u021bi salva via\u021ba. Desigur aici nu m\u0103 refer la medicin\u0103, a\u0219a cum \u0219i-au dat seama \u0219i cititorii desigur, ci la clasa ce cuib\u0103re\u0219te \u00een&#8230;politic\u0103.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; Ce \u00eempiedic\u0103 turismul rom\u00e2nesc s\u0103 devin\u0103 mai vizibil pe pia\u021ba interna\u021bional\u0103? Sunt suficiente t\u00e2rgurile \u0219i bursele mondiale de turism?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Lipsa de promovare. Lipsa de promovare cu viziune, strategie, consecven\u021b\u0103 \u0219i focus. La toate t\u00e2rgurile interna\u021bionale constat\u0103m c\u0103 lumea NU \u0219tie mai nimic de Rom\u00e2nia. Nu avem o voce unic\u0103 care s\u0103 comunice un mesaj-promisiune autentic \u0219i profesionist. Promov\u0103m sporadic, f\u0103r\u0103 un concept unitar prin care s\u0103 ne distingem de concuren\u021ba foarte vocal\u0103 a \u00eenc\u0103 190 de destina\u021bii de pe mampamond. Ne trebuie un regim de vize modernizat, flexibil \u0219i rapid, cu vize electronice \u0219i vize \u00een aeroport, ne trebuie&#8230; o continuitate \u00een bugete de promovare.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; Un confrate de breasl\u0103, afirma \u00een urm\u0103 cu mul\u021bi ani, c\u0103 atrac\u021biile rom\u00e2ne\u0219ti alc\u0103tuiesc un tablou deosebit. Numai c\u0103 el are sticla spart\u0103 \u0219i rama rupt\u0103, e prost expus. Cum am putea \u00eembun\u0103t\u0103\u021bi acest lucru?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Comunic\u00e2nd profesionist prin profesioni\u0219ti.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; E\u0219ti liderul Asocia\u021biei de Promovare \u0219i Dezvoltare Prahova. Sim\u021bi \u00een activit\u0103\u021bile voastre c\u0103 a crescut interesul pentru mult-a\u0219teptatul parteneriat public-privat?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Am participat cu ceva ani \u00een urm\u0103 la un proiect de asisten\u021b\u0103 prin Comisia European\u0103 \u0219i OCDE cu scopul declarat de opera\u021bionalizare a re\u021belei de organiza\u021bii de management al destina\u021biilor rom\u00e2nesti. Ei au fost surprin\u0219i s\u0103 constate c\u0103 \u00een Rom\u00e2nia exist\u0103 deja de 10-15 ani aceste OMD-uri, parteneriate public \u2013 private, precum Asocia\u021bia Prahova, \u0219i alte 15 asocia\u021bii regionale, dar care nu au o forma de finan\u021bare simpl\u0103 \u0219i unanim cunoscut\u0103 din lumea larg\u0103, \u0219i anume city tax. Acei c\u00e2\u021biva euro pl\u0103ti\u021bi de fiecare turist c\u00e2nd se cazeaz\u0103 \u00een hotel ar putea asigura \u021b\u0103rii noastre minim 15 milioane de euro pentru promovare, f\u0103r\u0103 dependen\u021ba direct\u0103 de factorul politic. Dac\u0103 autorit\u0103\u021bile \u0219i-ar da seama c\u0103 e o u\u0219urare pentru ele s\u0103 delege managementul promov\u0103rii c\u0103tre initia\u021biva privat\u0103, lucrurile s-ar putea \u00eembun\u0103t\u0103\u021bi \u00een scurt timp. Austria, Germania, Fran\u021ba sunt exemple clare c\u0103 se poate. Dac\u0103 se vrea!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; Ultima \u00eentrebare care de fapt ar fi trebuit s\u0103 fie prima. C\u00e2t de mult a fost virusat\u0103 de COVID industria turistic\u0103? Ce \u0219ocuri ai resim\u021bit \u00een afacerile din turism, \u0219i ce s-a schimbat ireversibil \u00een comportamentul consumatorilor de turism? O parte din colegii t\u0103i sunt optimi\u0219ti \u0219i au afirmat deja c\u0103 2023 va fi un an al rena\u0219terii turistice cu care ne vom \u00eentoarce la nivelul \u00eenregistrat \u00een 2018-1019, c\u00e2nd am atins cele mai bune performan\u021be din ultimii 30 de ani. Pesimi\u0219tii, citeaz\u0103 doar particip\u0103rile la t\u00e2rgurile na\u021bionale, unde suntem din ce \u00een ce mai&#8230; r\u0103ri\u021bi. E drept, lumea turistic\u0103 s-a schimbat, dar pu\u021bini sunt cei care au clarviziune \u0219i ne pot explica \u00een ce direc\u021bie! \u00cencerc\u0103m o nou\u0103 profe\u021bie?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>-\u00cen martie 2020 turismul a intrat brusc \u00een stop cardiac.A fost un \u0219oc\u00a0 indus de autorit\u0103\u021bi &#8211; dar cu efecte c\u00e2t se poate de reale. La nivel mondial, pr\u0103bu\u0219irea f\u0103r\u0103 precedent a fost de 74%. La noi \u00een \u021bar\u0103, ceva mai pu\u021bin,\u00a0 doar de 50%. \u00cen primul r\u00e2nd nu doar c\u0103 s-au oprit complet v\u00e2nz\u0103rile pentru o perioad\u0103 nedefinit\u0103, dar a fost \u0219i o presiune foarte mare de a anula \u0219i restitui zeci \u0219i zeci de mii rezerv\u0103ri. Apoi oamenii din turism, speciali\u0219ti cu 10-15 ani de experien\u021b\u0103 au plecat \u00een alte domenii. Ireversibil.<\/p>\n<p>Chiar dac\u0103 restric\u021biile s-au ridicat treptat \u00een urm\u0103torii 3-4 ani, golul l\u0103sat nu a mai putut fi acoperit ci doar \u201cc\u00e2rpit\u201d. Iar pierderile agen\u021biilor, hotelurilor, restaurantelor \u0219i ale industriei de spectacole au l\u0103sat r\u0103ni economice ad\u00e2nci. Finan\u021b\u0103rile au devenit mai scumpe \u0219i mai greu de ob\u021binut, domeniul fiind ocolit de investitori. Au r\u0103mas pe baricade doar cei \u00eemp\u0103timi\u021bi de turism.<\/p>\n<p>Acum suntem totu\u0219i optimi\u0219ti. Pentru c\u0103 foamea de a c\u0103l\u0103tori nu a disp\u0103rut \u00een timpul restric\u021biilor, ci a crescut. Turismul nu mai e demult un lux, ci o necesitate cotidian\u0103.<\/p>\n<p>Da, 2023 a fost un an de cre\u0219tere, noi am crescut cu 20-30 % \u0219i am ajuns la cifrele pre-pandemice , iar \u00een unele segmente de pia\u021b\u0103,\u00a0 precum balneo, am dep\u0103\u0219it acest reper \u00eenc\u0103 din 2021. Doar incomingul e \u00eenc\u0103 la 30-40% din 2019. Turi\u0219tii vestici au p\u0103strat o doz\u0103 de reticen\u021b\u0103 datorit\u0103 proximit\u0103\u021bii r\u0103zboiului. Iar Rom\u00e2nia mai are multe de f\u0103cut pentru promovarea destina\u021biei. Direc\u021bia? O \u0219tim \u0219i s-a accentuat. Experien\u021be personalizate, tehnologie, marketing creativ, management eficace. Dac\u0103 vom avea pace, oamenii vor c\u0103l\u0103tori \u00eentr-o form\u0103 sau alta. Cu pasiune. Turismul d\u0103 dependen\u021b\u0103.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>MARIAN CONSTANTINESCU\u00a0\u00a0\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 2683De\u0219i nu-i place s\u0103 i se spun\u0103 a\u0219a, \u00een urm\u0103 cu circa 15 ani, a ajuns Profet \u00een \u021bara sa. Pe atunci era singurul care anun\u021ba, \u00eentr-o lume \u00een care aproape toate agen\u021biile de turism vindeau la &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2023\/12\/22\/adrian-voican-interviu\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[27],"tags":[1886,1887],"class_list":["post-7515","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-interviuri","tag-interviu-adrian-voican","tag-interviu-bibi-touring","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/7515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=7515"}],"version-history":[{"count":4,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/7515\/revisions"}],"predecessor-version":[{"id":7632,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/7515\/revisions\/7632"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media\/7524"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=7515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=7515"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=7515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}