{"id":6966,"date":"2020-02-05T17:19:48","date_gmt":"2020-02-05T15:19:48","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=6966"},"modified":"2020-02-05T17:28:39","modified_gmt":"2020-02-05T15:28:39","slug":"marketingul-fructului-interzis-editorial-nr-172","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2020\/02\/05\/marketingul-fructului-interzis-editorial-nr-172\/","title":{"rendered":"Marketingul\u2026 fructului interzis, EDITORIAL nr. 172"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 761<br\/><p align=\"LEFT\"><strong><span style=\"color: #000000;\"><span style=\"font-size: large;\">Marketingul\u2026 fructului interzis<\/span><\/span><\/strong><\/p>\n<div id=\"attachment_3965\" style=\"width: 217px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/09\/Marian-Constantinescu2015-sept1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3965\" class=\" wp-image-3965\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/09\/Marian-Constantinescu2015-sept1.jpg\" alt=\"\" width=\"207\" height=\"276\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/09\/Marian-Constantinescu2015-sept1.jpg 450w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/09\/Marian-Constantinescu2015-sept1-225x300.jpg 225w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/><\/a><p id=\"caption-attachment-3965\" class=\"wp-caption-text\">Marian Constantinescu<\/p><\/div>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-size: large;\"><span lang=\"ro-RO\">\u00cen fiecare an sunt lansate pe pia\u021b\u0103 noi produse turistice. Consumatorii de c\u0103l\u0103torii caut\u0103 mereu trufandale iar produc\u0103torii caut\u0103 s\u0103 le satisfac\u0103 apetit<\/span>ul<span lang=\"ro-RO\">. Tehnicile de v\u00e2nz\u0103ri func\u021bioneaz\u0103 ca unse iar buzunarele \u0219i cardurile se golesc pe m\u0103sur\u0103. C\u00e2nd apare o satura\u021bie a pie\u021bei turistice sunt chema\u021bi&#8230; salvatorii. Speciali\u0219tii \u00een marketing \u0219i comunicare. Ultima fi\u021b\u0103 \u00een domeniu a \u00eenceput s\u0103 se dezvolte \u00een urm\u0103 cu mai bine de un an. Ea are la baz\u0103 tehnica&#8230; fructului interzis. Mai multe ora\u0219e europene, dar \u0219i zone din Asia, Australia etc, au anun\u021bat c\u0103 vor interzice, limita ori vor bloca turismul de mas\u0103 \u00een localit\u0103\u021bile pe care le p\u0103storesc. Barcelona (cu 1,6 milioane de locuitori, prime\u0219te anual 32 de milioane de turi\u0219ti) \u0219i Amsterdam (830.000 de locuitori\/17 milioane de turi\u0219ti) \u0219i-au propus s\u0103 limiteze num\u0103rul de vizitatori. O m\u0103sur\u0103 are \u00een vedere interzicerea construirii de noi hoteluri. Vene\u021bia (55.000 de locuitori\/circa 30 de milioane de turi\u0219ti), care tr\u0103ie\u0219te aproape exclusiv din turism, anun\u021b\u0103 \u0219i ea cu arogan\u021b\u0103 c\u0103 va limita la 20.000 de turi\u0219ti, participarea la deschiderea celebrului Carnaval. Joac\u0103 pe aceea\u0219i scen\u0103 \u0219i dou\u0103 a\u0219ez\u0103ri de colec\u021bie. Dubrovnik (43.000 de locuitori\/ 4,2 milioane de turi\u0219ti), respectiv Santorini (13.000 locuitori\/ 2 milioane de vizitatori) s-au g\u00e2ndit \u0219i ele s\u0103 limiteze circula\u021bia grupurilor de turi\u0219ti. Cea mai tare declara\u021bie am g\u0103sit-o la Viena, unde un oficial al autorit\u0103\u021bii turistice declara \u00een aceast\u0103 iarn\u0103, sus \u0219i tare, c\u0103 Viena va limita traficul turismului de mas\u0103, de grup, care are consumuri reduse, \u0219i va stimula turismul de business \u0219i de lux. Ha, ha, ha ! Nu c\u0103 austriecii ar excela la capitolul \u0103sta, dar gluma e bun\u0103. A\u0219a, ca o idee, pe oamenii de afaceri locali i-a\u021bi \u00eentrebat din ce fac profitul? Din tone de vin fiert cu scor\u021bi\u0219oar\u0103 sau din c\u00eeteva sticle de \u0219ampanie cu foi\u021b\u0103 de aur ? <\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2020\/02\/TRAVELLER-MAGAZIN-172-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6968\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2020\/02\/TRAVELLER-MAGAZIN-172-1.jpg\" alt=\"\" width=\"695\" height=\"1024\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2020\/02\/TRAVELLER-MAGAZIN-172-1.jpg 695w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2020\/02\/TRAVELLER-MAGAZIN-172-1-204x300.jpg 204w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/a><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-size: large;\"><span lang=\"ro-RO\">M\u0103 mir c\u0103 la c\u00e2t suntem de balcanici n-am cump\u0103rat \u0219i noi serviciile unei astfel de firme de PR. N-ar merge s\u0103 ne d\u0103m \u00een b\u0103rci cu Sibiu, Bra\u0219ov, Cluj, Bucure\u0219ti, Constan\u021ba, cu zone ca Valea Prahovei, Poiana Bra\u0219ov, Maramure\u0219, Nordul Bucovinei ori Rezerva\u021bia Biosferei Delta Dun\u0103rii ! Ar fi tare s\u0103 ias\u0103 la b\u0103taie \u0219i or\u0103\u0219ele unde b\u00e2ntuie doar umbra turi\u0219tilor str\u0103ini. Cum ar suna s\u0103 citim c\u0103 primarii din <\/span>Alexandria, <span lang=\"ro-RO\">Ro\u0219iorii de Vede, Calafat, Br\u0103ila, Gala\u021bi, Zimnicea, C\u0103l\u0103ra\u0219i, Drobeta-Turnu Severin, Sascut, \u021a\u0103nd\u0103rei, Urziceni etc, au hot\u0103r\u00eet s\u0103 limiteze circula\u021bia turi\u0219tilor str\u0103ini deoarece sufoc\u0103 via\u021ba localnicilor<\/span> <span lang=\"ro-RO\">\u0219i polueaz\u0103 natura. Sigur, o spunem \u00een glum\u0103, dar ar merita s\u0103 o lu\u0103m \u00een serios acum c\u0103 bugetele administra\u021biilor locale s-au m\u0103rit. M\u0103car a\u0219a, ca un exerci\u021biu de marketing. S\u0103 \u0219tim cum s\u0103 reac\u021bion\u0103m c\u00e2nd va \u00eencepe&#8230; invazia turi\u0219tilor. <\/span> <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 761Marketingul\u2026 fructului interzis \u00cen fiecare an sunt lansate pe pia\u021b\u0103 noi produse turistice. Consumatorii de c\u0103l\u0103torii caut\u0103 mereu trufandale iar produc\u0103torii caut\u0103 s\u0103 le satisfac\u0103 apetitul. Tehnicile de v\u00e2nz\u0103ri func\u021bioneaz\u0103 ca unse iar buzunarele \u0219i cardurile se &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2020\/02\/05\/marketingul-fructului-interzis-editorial-nr-172\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[18,206,1807],"tags":[1345,38],"class_list":["post-6966","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-editorial","category-marian-constantinescu","category-numarul-172","tag-editorial","tag-editorial-marian-constantinescu","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/6966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=6966"}],"version-history":[{"count":2,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/6966\/revisions"}],"predecessor-version":[{"id":6971,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/6966\/revisions\/6971"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media\/6967"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=6966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=6966"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=6966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}