{"id":692,"date":"2011-10-31T20:26:11","date_gmt":"2011-10-31T18:26:11","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=692"},"modified":"2011-10-31T20:42:46","modified_gmt":"2011-10-31T18:42:46","slug":"cine-trebuie-sa-promoveze-romania-editorial-nr-91","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2011\/10\/31\/cine-trebuie-sa-promoveze-romania-editorial-nr-91\/","title":{"rendered":"Cine trebuie s\u0103 promoveze Rom\u00e2nia ? &#8211; editorial nr.91"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 527<br\/><p align=\"justify\"><a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/marian-constantinescu-editorial.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-138\" title=\"marian-constantinescu-editorial\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/marian-constantinescu-editorial-225x300.jpg\" alt=\"marian-constantinescu\" width=\"225\" height=\"300\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/marian-constantinescu-editorial-225x300.jpg 225w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/marian-constantinescu-editorial-768x1024.jpg 768w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/marian-constantinescu-editorial.jpg 1944w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a>O \u00eentrebare banal\u0103!Chiar, cine ar trebui s\u0103 promoveze Rom\u00e2nia turistic\u0103? Am asistat la mii de ore de discu\u0163ii sterile despre cum o asocia\u0163ie sau alta \u015ftie foarte bine cum s\u0103 promoveze atrac\u0163iile turistice ale \u0163\u0103rii. Unii dintre liderii lor chiar dac\u0103 \u00ee\u015fi dau seama c\u0103 spun lucruri penibile, o \u0163in langa \u00eenainte. Dac\u0103 \u00eei \u00eentrebi concret, ce trebuie f\u0103cut, pun \u00een oper\u0103 o limb\u0103 de lemn mai rea dec\u00e2t cea de pe vremea lui Ceau\u015fescu. Frazele \u00eencep deseori cu \u2026 s\u0103 prioritiz\u0103m priorit\u0103\u0163ile.<\/p>\n<p>O alt\u0103 categorie, care se multiplic\u0103 rapid, de la o zi la alta, este cea a asocia\u0163iilor \u015fi funda\u0163iilor\u00a0 \u201csmart\u201d, care invoc\u0103 \u00een denumirile lor cuvinte de genul pro, per, european, profesionist, cariera, succes etc. Categoria \u015ftie gustul banului iar noii veni\u0163i, vulpoi tineri, \u015fi-au dat seama c\u0103 e mai comod s\u0103 faci euroi sau verzi\u015fori gr\u0103mad\u0103 f\u0103r\u0103 s\u0103 ai o afacere \u015fi, mai ales, s\u0103 pl\u0103te\u015fti taxe \u015fi impozite. S-au \u201c\u00een\u015furubat\u201d \u00een proiecte de promovare turistic\u0103, cu finan\u0163are european\u0103 din\u00a0 fonduri nerambursabile. Sunt noii veni\u0163i la o mas\u0103 pe care bucatele sunt servite. Nu le\u00a0 trebuie prea mult\u0103 imagina\u0163ie ca s\u0103 pun\u0103 de un program de promovare a unui sat, a unei comune, a unei regiuni. Partea proast\u0103 e c\u0103 unele dintre ele nu au \u015fi nici nu vor avea perspectiv\u0103 turistic\u0103. Proiecte se deruleaz\u0103 p\u00e2n\u0103 se termina resursa de la UE. R\u0103u e c\u0103 o parte din cei care le acceseaz\u0103 habar n-au cum s\u0103 le pun\u0103 \u00een practic\u0103 oprindu-se la convoc\u0103ri amatoristice pe mail pentru a comunica informa\u0163ii despre\u2026 implementarea proiectului.<\/p>\n<p align=\"justify\">\u00cen unele cazuri \u00een aceea\u015fi zon\u0103 mai se deruleaz\u0103 un program aproape identic, tot cu finan\u0163\u0103ri europene dar cu alt titular. Ve\u0163i spune c\u0103 e bine s\u0103 existe diversitate. Dar cel mai mare defect este c\u0103 majoritatea programelor\u00a0 nu se conecteaz\u0103 cu politicile turistice ale statului ori ale administra\u0163iei locale. De aceea nu creeaz\u0103 plus valoarea a\u015fteptat\u0103 de comunitate.<\/p>\n<p align=\"justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-696\" title=\"nr91\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/10\/nr91.jpg\" alt=\"\" width=\"200\" height=\"260\" \/>Promovarea turistic\u0103 poate fi comparat\u0103 cu o autostrad\u0103 de simboluri, imagini, concepte publicitare care interconectate conduc la efectele estimate. Dac\u0103 proiectan\u0163ii au gre\u015fit m\u0103sur\u0103torile atunci cu singuran\u0163\u0103 constructorii vor realiza drumuri care nu se vor \u00eent\u00e2lni niciodat\u0103.\u00a0 Pentru a nu se \u00eent\u00e2mpla asta trebuie s\u0103 r\u0103spundem la \u00eentrebarea ini\u0163ial\u0103. Cine ar trebui s\u0103 <a title=\"promoveze Romania\" href=\"http:\/\/www.infotravelromania.ro\/\" target=\"_blank\">promoveze Rom\u00e2nia<\/a>? Fire\u015fte c\u0103 statul, bun-r\u0103u nu conteaz\u0103, pe care-l avem.<\/p>\n<p>El trebuie s\u0103 fie taurul care s\u0103 \u00eemping\u0103 Rom\u00e2nia turistic\u0103 \u00eenainte, pentru c\u0103 el str\u00e2nge taxele \u015fi impozitele, el gestioneaz\u0103 fondurile europene. Cum? Pe baza strategiei pe care a stabilit-o, \u00een parteneriat cu adev\u0103ratul mediul privat din turism. Nu cu \u201cprofesioni\u015ftii\u201d, \u201cconsultan\u0163ii de ocazie\u201d, anali\u015ftii \u015fi filosofii \u00een turism, oameni care-\u015fi des\u0103v\u00e2r\u015fesc talentul la\u2026clapele asocia\u0163iilor \u015fi funda\u0163iilor. Treaba e c\u0103 ei n-au c\u00e2ntat niciodat\u0103 \u00eentr-un concert.<\/p>\n<p><strong>MARIAN CONSTANTINESCU<\/strong><span style=\"font-family: Arial,Helvetica,sans-serif; font-size: x-small;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 527O \u00eentrebare banal\u0103!Chiar, cine ar trebui s\u0103 promoveze Rom\u00e2nia turistic\u0103? Am asistat la mii de ore de discu\u0163ii sterile despre cum o asocia\u0163ie sau alta \u015ftie foarte bine cum s\u0103 promoveze atrac\u0163iile turistice ale \u0163\u0103rii. Unii dintre &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2011\/10\/31\/cine-trebuie-sa-promoveze-romania-editorial-nr-91\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,58],"tags":[59],"class_list":["post-692","post","type-post","status-publish","format-standard","hentry","category-editorial","category-numarul-91","tag-cine-promoveaza-romania"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=692"}],"version-history":[{"count":4,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/692\/revisions"}],"predecessor-version":[{"id":698,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/692\/revisions\/698"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=692"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}