{"id":6506,"date":"2019-02-02T16:44:11","date_gmt":"2019-02-02T14:44:11","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=6506"},"modified":"2019-02-02T16:47:03","modified_gmt":"2019-02-02T14:47:03","slug":"cercul-marul-copt-si-omul-prost-editorial-169","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2019\/02\/02\/cercul-marul-copt-si-omul-prost-editorial-169\/","title":{"rendered":"Cercul, m\u0103rul copt \u0219i omul prost, EDITORIAL 169"},"content":{"rendered":"Post Views<\/a><\/b> = 1166

De MARIAN CONSTANTINESCU<\/p>\n

\"\"<\/a>

Marian Constantinescu<\/p><\/div>\n

@ Nu-mi face pl\u0103cere s\u0103 revin asupra unor subiecte dec\u00e2t dac\u0103 ele \u00ee\u0219i p\u0103streaz\u0103 actualitatea. Despre \u00eenv\u00e2rtirea \u00een cerc a turismului rom\u00e2nesc, o activitate lipsit\u0103 de logic\u0103, scriam cam cu un deceniu \u00een urm\u0103 sper\u00e2nd c\u0103 se va fi terminat. Da, de unde! Pe atunci ministerul Turismului era reprezentat \u00een lume de circa 19 birouri de promovare. Elena Udrea a descoperit c\u0103 Facebook-ul face minuni \u0219i a desfiin\u021bat 10 dintre ele, raport\u00e2nd un mare succes – economii la buget. Mai spre zilele noastre fostul ministru Mircea Titus Dobre, a decis s\u0103 pun\u0103 cruce pe coliva promov\u0103rii desfiin\u021b\u00e2ndu-le \u0219i pe ultimele 9. Informa\u021biile au fost desigur de natur\u0103 financiar\u0103, dar multe dintre ele au fost manipulate. Promisiunea consta \u00een faptul c\u0103 o parte dintre birourile de promovare se vor \u00eenfiin\u021ba, cu oameni cu s\u00eenge proasp\u0103t \u0219i instruc\u021bie nou\u0103 \u00een vene care urmeaz\u0103 s\u0103 fie denumi\u021bi… ata\u0219a\u021bi de turism. Iat\u0103 ceva nou, se schimba ambalajul. Dar n-a mai apucat s\u0103 schimbe \u0219i restul. \u00cen locul lui, ultimul ministru al turismului Bogdan Trif a anun\u021bat c\u0103 s-a f\u0103cut o mare gre\u0219eal\u0103 \u0219i c\u0103 va \u00eenfiin\u021ba c\u00e2t mai cur\u00e2nd 20 de birouri de promovare turistic\u0103 a Rom\u00e2niei \u00een tot at\u00e2tea \u021b\u0103ri sau zone. Cu c\u00e2te 2 angaja\u021bi la fiecare. Probabil, \u00eencep\u00e2nd de anul viitor c\u00e2nd va primi aloca\u021bie bugetar\u0103. Un deceniu de piruete \u0219i de \u00eenv\u00e2rtit \u00een cerc. Ura, vom avea birouri de promovare \u00een str\u0103in\u0103tate! Cine a pierdut p\u00e2n\u0103 acum? Fire\u0219te, Rom\u00e2nia turistic\u0103!\"\"<\/a><\/p>\n

@ \u00cen acela\u0219i timp \u00een lume, la reuniuni \u0219i simpozioane interna\u021bionale, cercet\u0103torii lanseaz\u0103 estim\u0103ri \u00eendr\u0103zne\u021be despre comportamentul de consum al genera\u021biilor Y \u0219i Z. Analizeaz\u0103 evolu\u021bia unor tendin\u021be, City Trip-urile (sau Hipster Hollidays), \u00eenregistr\u00eend o dinamic\u0103 sus\u021binut\u0103. Se bucur\u0103 de un succes \u00een cre\u0219tere Bleisure (business+leisure) segmente care au \u00eenceput s\u0103 se \u201dsudeze\u201d \u00een ultimii 15 ani. C\u0103l\u0103toriile spre zone \u0219i ora\u0219e clasice sunt \u00een continuare \u00een vog\u0103 \u00eens\u0103 se adaug\u0103 \u201demerging destination\u201d, adic\u0103 destina\u021bii noi, proaspete, provocatoare. Aceia\u0219i cercet\u0103tori au descoperit c\u0103 nu e nicio dram\u0103, noi a\u0219a consideram, s\u0103-\u021bi petreci vacan\u021ba \u00een comunitatea local\u0103 \u00een care tr\u0103ie\u0219ti. Dac\u0103 \u00ee\u021bi stabile\u0219ti un program de vizitare \u0219i deplasare te po\u021bi bucura de Staycation, cu consum redus dar cu satisfac\u021bii la fel de mari ca \u00een c\u0103l\u0103toriile spre alte destina\u021bii. Pentru o parte din rom\u00e2ni, care \u00een\u021beleg prin vacan\u021be doar munte \u0219i mare, noii termeni par c\u0103 definesc mi\u0219carea unei lumi SF. Alte trenduri \u00een schimbare se produc deja \u00een sistemul B2B, B2C, P2P, adic\u0103 de business, comunicare \u0219i promovare, toate fiind concentrate pe personalizarea produselor turistice, respectiv construirea unor emo\u021bii pozitive pentru grupurile de turi\u0219ti. Dar \u0219i pe digitalizarea serviciilor. Tot SF sun\u0103, dar se \u00eent\u00e2mpl\u0103 deja.<\/p>\n","protected":false},"excerpt":{"rendered":"

Post Views = 1166De MARIAN CONSTANTINESCU @ Nu-mi face pl\u0103cere s\u0103 revin asupra unor subiecte dec\u00e2t dac\u0103 ele \u00ee\u0219i p\u0103streaz\u0103 actualitatea. Despre \u00eenv\u00e2rtirea \u00een cerc a turismului rom\u00e2nesc, o activitate lipsit\u0103 de logic\u0103, scriam cam cu un deceniu \u00een urm\u0103 … Continu\u0103 s\u0103 cite\u0219ti →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[18,1739],"tags":[38],"class_list":["post-6506","post","type-post","status-publish","format-gallery","hentry","category-editorial","category-numarul-169","tag-editorial-marian-constantinescu","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/6506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=6506"}],"version-history":[{"count":3,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/6506\/revisions"}],"predecessor-version":[{"id":6510,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/6506\/revisions\/6510"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=6506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=6506"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=6506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}