{"id":6276,"date":"2018-08-14T10:48:11","date_gmt":"2018-08-14T08:48:11","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=6276"},"modified":"2018-08-14T12:07:24","modified_gmt":"2018-08-14T10:07:24","slug":"guinness-turism-cu-spume-la-gura-cum-e-la-altii-nr-164-166","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2018\/08\/14\/guinness-turism-cu-spume-la-gura-cum-e-la-altii-nr-164-166\/","title":{"rendered":"GUINNESS &#8211; Turism cu spume la gura, CUM E LA ALTII nr. 164-166"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 721<br\/><p>Cu 250 de ani \u00een urm\u0103 s-a produs prima bere de acest tip. Avea s\u0103 devin\u0103 emblematic\u0103 pentru irlandezi la fel ca p\u0103\u0219unile lor ve\u0219nic verzi. \u00cen fiecare zi \u00een lume sunt date peste cap peste 10 milioane de halbe de GUINNESS ceea ce echivaleaz\u0103 cu aproximativ 2 miliarde de halbe pe an.<br \/>\n<a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_152716.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6277\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_152716.jpg\" alt=\"\" width=\"1365\" height=\"1024\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_152716.jpg 1365w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_152716-300x225.jpg 300w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_152716-768x576.jpg 768w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_152716-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/a><\/p>\n<p>Guinness Store House din Dublin te introduce \u00eens\u0103 \u00eentr-o alt\u0103 dimensiune a istoriei brandului. A fost amenajat \u00een una din cl\u0103dirile\u00a0 complexului industrial omonim. Este \u00een acela\u0219i timp fabric\u0103, re\u021bea de distribu\u021bie dar mai ales muzeu interactiv. Construc\u021bia, din c\u0103r\u0103mid\u0103 ro\u0219ie, aminte\u0219te de forma halbei de bere Guinness. Aventura \u00eencepe de la intrare. A\u0219teptarea \u00een plin sezon &#8211; \u0219i la bere e mereu \u201dplin sezon\u201d -, dureaz\u0103 20-30 de minute. Daca nu \u021bi-ai cump\u0103rat biletul online, ca s\u0103 intri pe culoarul rapid, la ghi\u0219eele amenajate ca \u00eentr-un aeroport, po\u021bi opta pentru bilet simplu sau de&#8230; colec\u021bie. Cost\u0103 \u00een func\u021bie de promo\u021bii p\u00e2n\u0103 \u00een 30 de lire. Dac\u0103 ai inspira\u021bia s\u0103 cumperi un ticket pentru Turul de ora\u0219, pre\u021bul este unul special, inclus \u00een cel pentru autobuzul turistic. Nu v\u0103 lua\u021bi dup\u0103 ghizii \u00eenso\u021bitori care v\u0103 pot t\u0103ia elanul cum c\u0103 ave\u021bi de a\u0219teptat c\u00e2teva ore \u0219i v\u0103 induc ideea c\u0103 nu ave\u021bi ce vedea de banii ace\u0219tia \u00een\u0103untru. Fals.<\/p>\n<p><a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_154812.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6278\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_154812.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_154812.jpg 1024w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_154812-300x225.jpg 300w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_154812-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_155731.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6279\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_155731.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_155731.jpg 768w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_155731-225x300.jpg 225w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p>Vrei s\u0103 te bucuri de o asemenea experien\u021b\u0103 turistic\u0103? Aloc\u0103-\u021bi \u00een Dublin, cel pu\u021bin jum\u0103tate de zi. Aventura \u00eencepe la parter &#8211; e\u0219ti luat \u00een primire de <a href=\"http:\/\/www.infotravelromania.ro\/ghiziturism.html\" target=\"_blank\" rel=\"noopener\">ghizii casei<\/a>, care-\u021bi furnizeaz\u0103 c\u00e2t mai multe informa\u021bii pe minut, Aici chiar \u00een\u021belegi c\u0103 timpul cost\u0103 bani. Se face turism pe band\u0103 rulant\u0103. E de preferat s\u0103 ascul\u021bi esen\u021bialul despre istoria \u0219i documentul ce a marcat apari\u021bia \u00een via\u021ba irlandezilor a berii Guinness. Dup\u0103 care s\u0103 tragi un turneu la etajele superioare. Scurt \u0219i la obiect. 22 septembrie este Ziua acestei beri cafenii, considerat\u0103 la \u00eenceput b\u0103utura docherilor. Prestigiul licorii a crescut at\u00e2t de mult, ajung\u00e2nd la un nivel pe care \u00een mod sigur Arthur Guinness, fondatorul brandului, nu avea cum s\u0103-l anticipeze atunci, \u00een 1759, anul \u00een care a semnat contractul de \u00eenchiriere a ber\u0103riei St. James Gate din Dublin pe&#8230; 9.000 de ani. Guinness este produs\u0103 \u00een peste 50 de \u0163\u0103ri, inclusiv \u00een legendara ber\u0103ria St. James\u2019s. Iar \u00een Topul celor 5 \u021b\u0103ri unde se vinde cel mai bine aceast\u0103 bere se afl\u0103 greu de detronat: Marea Britanie, Irlanda, Nigeria, SUA \u015fi Camerun.<\/p>\n<p><a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_160115.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6280\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_160115.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_160115.jpg 768w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_160115-225x300.jpg 225w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_162121.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6281\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_162121.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_162121.jpg 768w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_162121-225x300.jpg 225w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p>Parterul, chiar dac\u0103 \u00ee\u021bi ia ochii, sufocat de suveniruri de marc\u0103, las\u0103-l la sf\u00e2r\u0219it. Este at\u00e2t de tentant pentru shopping \u00eenc\u00e2t s-ar putea s\u0103 nu mai ajungi la cele 5 etaje. Start \u00een sanctuarul berii.O lume plin\u0103 de mister. La etajul 1 ai sentimentul c\u0103 e\u0219ti \u00een fa\u021ba unei mici Niagare. O cascad\u0103 de ap\u0103 \u00ee\u021bi reproduce etapele procesului de prelucrare, apoi po\u021bi s\u0103 admiri str\u0103lucirea boabelor de gr\u00e2u, orz, sau hamei. Culoarea ro\u0219u \u00eenchis \u0219i aroma original\u0103 sunt date de c\u0103tre orzul pr\u0103jit. Mai ad\u0103ug\u0103m \u0219i drojdie \u0219i gata&#8230; berea. Ei nu e chiar a\u0219a de simplu. Vei descoperi asta la etajele superioare. Unde \u00eenve\u021bi despre procesul de produc\u021bie, dar \u0219i de promovare, distribu\u021bie ori testare. Arhivele Guinness \u00ee\u021bi ofer\u0103 peste 9000 de exponate, o imagine ampl\u0103 asupra acestei beri unice \u0219i a tainelor fabric\u0103rii sale. Pute\u021bi lua liftul, dar mul\u021bi\u00a0\u00a0 prefer\u0103 sc\u0103rile rulante care \u00ee\u0219i ofer\u0103 \u0219i o alt\u0103 perspectiv\u0103 vizual\u0103 asupra tehnologiilor industriale alc\u0103tuite din kilometri de \u021bevi \u0219i conducte, iluminate comercial. Etajul 2 e dedicat test\u0103rii berii. Aici speciali\u0219tii te ajut\u0103 s\u0103 descoperi fiecare tip de bere Guinness. La etajul 3 intri \u00een lumea tehnicilor \u0219i metodelor de publicitate \u0219i promovare. Po\u021bi urm\u0103ri pe un ecran cum au evoluat campaniile \u0219i unde au ajuns \u00een lungul drum ce leaga benzile desenate de videoclipuri multidimensionale. De la forma sticlei la obiectele \u0219i sloganurile simple dar de neconfundat. Unul dintre ele sun\u0103 chiar a\u0219a \u201dOh, my Guinness!\u201d.Prima reclam\u0103 la Guinness a fost difuzat\u0103 \u00een Marea Britanie pe 22 Septembrie 1955 \u015fi \u00eenf\u0103\u0163i\u015fa un \u00eengrijitor la Zoo \u015fi un leu de mare. O expozi\u021bie imens\u0103 g\u0103zduie\u0219te clipuri video, audio, reclame print, toate spun\u00e2ndu-\u021bi o poveste simpl\u0103. Cine nu \u0219tie s\u0103-\u0219i strige marfa r\u0103m\u00e2ne cu ea nev\u00e2ndut\u0103. Cu siguran\u021b\u0103, nu trebuie s\u0103 rata\u021bi&#8230; harpa. \u0218ti\u021bi despre ce este vorba, de simbolul principal care individualizeaz\u0103 produsele Guinness. La acest etaj ave\u021bi ocazia, c\u0103 \u0219ti\u021bi sau nu muzic\u0103 nu conteaz\u0103, s\u0103 c\u00e2nta\u021bi la instrumentul electronic conceput din cristal \u0219i aur. To\u021bi turi\u0219tii sunt atra\u0219i aici ca de un magnet. Este suficient s\u0103 \u00ee\u021bi treci degetele pe suprafa\u021ba de sticl\u0103 \u0219i corzile \u00eencep s\u0103 vibreze \u00een func\u021bie de temperatura corpului t\u0103u, reproduc\u00e2nd parc\u0103 o \u201dod\u0103\u201d \u00een\u0103l\u021bat\u0103 berii. \u0218i uite a\u0219a am tr\u0103it\u00a0 magia clipei, mir\u00e2ndu-ne c\u00e2t de bine \u0219tim s\u0103 c\u00e2nt\u0103m (ciupim) la harp\u0103. Dar \u0219i de o bere&#8230; Guinness. Mai sus, \u0219i mai sus! Dac\u0103 perseverezi, ajungi s\u0103 \u201dabsolvi\u201d \u0219i Guinness Academy. Aici speciali\u0219tii \u00een bere, care se schimb\u0103 la fiecare or\u0103 (semn c\u0103 e mult de munc\u0103), ofer\u0103 fiec\u0103rui vizitator o experien\u021b\u0103 memorabil\u0103. \u0218i pe noi ne-a \u00eenv\u0103\u021bat c\u00e2teva tehnici ale turn\u0103rii berii \u00een pahar (c\u00e2t\u0103 bere, c\u00e2t\u0103 spum\u0103, unghiul corect de \u00eenclinare a paharului, pozi\u021bia cotului \u0219i a corpului etc). Dup\u0103 spectacol pleci cu paharul plin pe care l-ai preg\u0103tit tu \u00eensu\u021bi, semn c\u0103 profesorul te-a premiat cu un \u201dpin\u201d (care desigur este prev\u0103zut \u00een pre\u021bul ticketului de intrare).<\/p>\n<p><a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_173633.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6282\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_173633.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_173633.jpg 1024w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_173633-300x225.jpg 300w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2018\/08\/20170807_173633-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 721Cu 250 de ani \u00een urm\u0103 s-a produs prima bere de acest tip. Avea s\u0103 devin\u0103 emblematic\u0103 pentru irlandezi la fel ca p\u0103\u0219unile lor ve\u0219nic verzi. \u00cen fiecare zi \u00een lume sunt date peste cap peste 10 &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2018\/08\/14\/guinness-turism-cu-spume-la-gura-cum-e-la-altii-nr-164-166\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1670,1701],"tags":[1702],"class_list":["post-6276","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cum-e-la-altii","category-numarul-164-166","tag-guinness-turism-cu-spume-la-gura","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/6276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=6276"}],"version-history":[{"count":1,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/6276\/revisions"}],"predecessor-version":[{"id":6283,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/6276\/revisions\/6283"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media\/6277"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=6276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=6276"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=6276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}