{"id":4188,"date":"2016-01-10T19:23:31","date_gmt":"2016-01-10T17:23:31","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=4188"},"modified":"2016-08-07T13:14:36","modified_gmt":"2016-08-07T11:14:36","slug":"turismul-e-ca-un-foc-de-artificii-tendinte-nr-138","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2016\/01\/10\/turismul-e-ca-un-foc-de-artificii-tendinte-nr-138\/","title":{"rendered":"TURISMUL – E ca un foc de artificii !, TENDINTE nr.138"},"content":{"rendered":"Post Views<\/a><\/b> = 542

I<\/span>ndustria de turism \u0219<\/span>i c\u0103<\/span>l\u0103<\/span>torii contribuie cu 9,5% la PIB-ul global<\/strong>,<\/strong> conform Raportului WTTC. Ea <\/span>asigura la nivel global 266 de milioane de locuri de munc\u0103. <\/span>
\n\"Statistica<\/a>
\n<\/span><\/span><\/p>\n

Cu o cre\u0219<\/span>tere estimat\u0103<\/span> de 3,9% in 2015, industria f\u0103r\u0103 fum<\/span> va deveni unul dintre motoarele importante de cre\u0219<\/span>tere de la nivel local, regional \u0219<\/span>i global. Industria hotelier\u0103<\/span> la nivel global cunoa\u0219<\/span>te un val de dezvoltare, inova\u021b<\/span>ie \u0219<\/span>i cre\u0219<\/span>tere a cererii \u0219<\/span>i se plaseaz\u0103<\/span> \u00ee<\/span>ntr-o pozi\u021b<\/span>ie excelent\u0103<\/span> pentru realizarea de noi c\u00e2\u0219<\/span>tiguri \u00ee<\/span>n cursul anului 2015, pe m\u0103<\/span>sur\u0103<\/span> ce infuziile proaspete de capital din noi zone geografice cresc num\u0103<\/span>rul actorilor<\/span> din aceasta industrie \u0219<\/span>i creeaz\u0103<\/span> un context favorabil pentru achizi\u021b<\/span>ii, se arat\u0103<\/span> \u00een studiul EY \u201d<\/span>Global hospitality insights: Top thoughts for 2015\u201d. <\/span>Per ansamblu, industria are \u00ee<\/span>n plan, \u00ee<\/span>n prezent, o tran\u0219\u0103<\/span> de aproximativ 1,3 milioane de noi locuri de cazare. La nivel global, tranzac\u021b<\/span>iile au \u00ee<\/span>nregistrat o cre\u0219<\/span>tere anual\u0103<\/span> de 8%, p\u00e2<\/span>n\u0103<\/span> \u00ee<\/span>n trimestrul al treilea 2014.
\n\"Statistica<\/a>
\n<\/span><\/span><\/p>\n

\u00ce<\/span>n 2015, genera\u021b<\/span>ia \u201emillennials\u201d va continua s\u0103<\/span> creasc\u0103 <\/span>influen\u021ba<\/span> semnificativa asupra modului \u00ee<\/span>n care industria hotelier\u0103<\/span> \u00ee\u0219<\/span>i va dezvolta oferta \u0219<\/span>i asupra tipurilor de servicii pe care hotelierii le vor propune pentru clien\u021b<\/span>ii lor. Elena Badea, Director de Marketing, EY Romania consider\u0103 c\u0103 <\/span>turi\u0219<\/span>tii din genera\u021b<\/span>ia Y \u0219<\/span>i cei care au adoptat comportamentul acestora nu caut\u0103<\/span> experien\u021b<\/span>ele sau hotelurile preferate de p\u0103<\/span>rin\u021b<\/span>ii lor, ci sunt foarte aten\u021b<\/span>i la costurile pe care \u0219<\/span>i le asum\u0103<\/span>. Rom\u00e2<\/span>nia poate fi din aceast\u0103<\/span> perspectiv\u0103<\/span> o destina\u021b<\/span>ie atractiv\u0103<\/span> pentru turi\u0219<\/span>tii care caut\u0103<\/span> experien\u021b<\/span>e autentice, \u00ee<\/span>n mijlocul unor comunit\u0103\u021b<\/span>i tradi\u021b<\/span>ionale. De aceea \u201dtravellerii\u201d individuali vor fi din ce \u00een ce mai c\u0103uta\u021bi \u0219i curta\u021bi.<\/span>
\n\"Statistica<\/a>
\n<\/span><\/span><\/p>\n

DORMI C\u0102L\u0102TORULE, c\u0103 ai unde<\/span><\/span><\/strong><\/p>\n

B\u0103tr\u00e2nul continent se dovede\u0219te generos la capitolul cazare. Num\u0103rul dar \u0219i diversitatea spa\u021biilor, de la lux p\u00e2n\u0103 la economic ori low cost, asigur\u0103 o ofert\u0103 confortabil\u0103 pentru c\u0103l\u0103torii. Conform raportului Eurostat 2013, care monitorizeaz\u0103 structurile din UE-28, Europa de\u021bine <\/span><\/span>aproape 562<\/span><\/span>.<\/span><\/span><\/span>000 de unit\u0103\u021bi de cazare turistic\u0103<\/a><\/span><\/span>. \u00ce<\/span><\/span><\/span><\/span><\/span><\/span>mpreun\u0103, acestea au asigurat peste 30 de milioane de locuri de cazare<\/a><\/span><\/span> (paturi). \u00cen aceea\u0219i perioad\u0103 de referin\u021b\u0103 s-au consumat peste 2.641.000 de milioane de nop\u021bi de cazare. <\/span><\/span><\/span><\/span><\/span><\/span>Aproape o treime (32,3\u00a0%) dintre locurile de cazare din UE-28 s-au concentrat \u00een doar dou\u0103 dintre statele membre ale UE \u0219i anume, Fran\u021ba (5 milioane de locuri de cazare) \u0219i Italia (4,7 milioane), urmate de Germania<\/span><\/span>,<\/span><\/span><\/span> Regatul Unit (date pentru 2012) \u0219i Spania.<\/span><\/span> \u00cen ceea ce prive\u0219te num\u0103rul capacit\u0103\u021bilor de cazare (referin\u021ba e tot la 2013) Italia domin\u0103 \u00een Top 6 european cu 157.521 de unit\u0103\u021bi, fiind urmat\u0103 de Marea Britanie (86.597), Croa\u021bia (62.026), Germania (51.957), Spania (46.488), respectiv Fran\u021ba (28.246).<\/p>\n

<\/span><\/span><\/span><\/p>\n

C\u0102L\u0102TORIM, dar de unde ne inform\u0103m<\/span><\/span><\/strong><\/p>\n

C\u00e2nd pleci \u00eentr-o vacan\u021b\u0103, te documentezi. Dup\u0103 ce \u021bi-ai f\u0103cut o imagine iei decizia care \u021bi se pare cea mai convenabil\u0103 sub aspectul pre\u021b-calitate. De unde se inspir\u0103 turi\u0219tii? Un r\u0103spuns ofer\u0103 \u00een fiecare an studiul Eurobarometru \u201dPreferin\u021bele turistice ale europenilor\u201d. Fire\u0219te pia\u021ba de referin\u021b\u0103 este tot UE-28. Vom \u00eencerca s\u0103 comprim\u0103m datele astfel: 2014 versus 2013, iar pentru Rom\u00e2nia 2014. 56% (\u00een ambii ani) dintre responden\u021bii interna\u021bionali au declarat c\u0103 \u00ee\u0219i aleg destina\u021biile dup\u0103 recomand\u0103rile prietenilor \u0219i colegilor. \u00cen Rom\u00e2nia 48%. 46% (\u00een ambii ani) \u0219i-au cules informa\u021biile de pe website-uri pe Internet.<\/strong> \u00cen Rom\u00e2nia 23%. Experien\u021bele personale conteaz\u0103 foarte mult \u00een selec\u021bia pachetelor de vacan\u021b\u0103<\/a> (33 \u0219i 34%), respectiv 27%. \u0218i consultan\u021ba agen\u021biilor de turism ori a birourilor de turism se dovede\u0219te a avea o pondere semnificativ\u0103 19 \u0219i 21%, iar la noi 15%. De\u0219i se acrediteaz\u0103 ideea c\u0103 suporturile print \u0219i media conteaz\u0103 din ce \u00een ce mai pu\u021bin pe pia\u021ba promov\u0103rii \u0219i inform\u0103rii studiul Eurobarometru consemneaz\u0103 c\u0103 turi\u0219tii se informeaz\u0103 din cataloage \u0219i bro\u0219uri \u00eentr-un procent de 11% (\u00een ambii ani), respectiv 4%, ghiduri pl\u0103tite \u0219i reviste 7 \u0219i 8%, respectiv 5%, din ziare \u0219i de la radio\/TV 8 \u0219i 9%, iar \u00een Rom\u00e2nia 9%. Paradoxal segmentul Social media \u0219i siteurile aferente, deseori supradimensionate \u00een evalu\u0103ri, ocup\u0103 \u00een bugetul de informare turistic\u0103 al europenilor 7 \u0219i 5% iar \u00een r\u00e2ndul rom\u00e2nilor o pondere de 8%. <\/span><\/span><\/p>\n

ION BADEA & MARA ANTON<\/span><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Post Views = 542Industria de turism \u0219i c\u0103l\u0103torii contribuie cu 9,5% la PIB-ul global, conform Raportului WTTC. Ea asigura la nivel global 266 de milioane de locuri de munc\u0103. Cu o cre\u0219tere estimat\u0103 de 3,9% in 2015, industria f\u0103r\u0103 fum … Continu\u0103 s\u0103 cite\u0219ti →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1228,26],"tags":[54,1208],"class_list":["post-4188","post","type-post","status-publish","format-gallery","hentry","category-numarul-138","category-tendinte","tag-tendinte-turism","tag-turismul-e-ca-un-foc-de-artificii","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/4188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=4188"}],"version-history":[{"count":5,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/4188\/revisions"}],"predecessor-version":[{"id":4830,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/4188\/revisions\/4830"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=4188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=4188"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=4188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}