{"id":4166,"date":"2016-01-10T19:53:08","date_gmt":"2016-01-10T17:53:08","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=4166"},"modified":"2016-01-10T19:43:15","modified_gmt":"2016-01-10T17:43:15","slug":"luxul-numerele-si-emigrarea-ideilor-editorial-nr-138","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2016\/01\/10\/luxul-numerele-si-emigrarea-ideilor-editorial-nr-138\/","title":{"rendered":"Luxul, numerele \u0219i… emigrarea ideilor, EDITORIAL nr.138"},"content":{"rendered":"Post Views<\/a><\/b> = 492

\u00cen pia\u021b<\/span>a turistic\u0103<\/span> domne\u0219<\/span>te de c\u00e2\u021b<\/span>iva ani buni un set de confuzii care, probabil, sunt alimentate nu at\u00e2t de rutina ori suficien\u021b<\/span>a instaurat\u0103<\/span> \u00een industrie ci mai ales de instabilitatea economic\u0103<\/span>, social\u0103<\/span> ori de… emigrarea ideilor. <\/span><\/p>\n

\"Marian<\/a>

Marian Constantinescu<\/p><\/div>\n

Prima confizie are leg\u0103<\/span>tur\u0103<\/span> cu evaluarea poten\u021b<\/span>ialului clientelei. To\u021b<\/span>i ne-am dori un turism de lux \u00een care ba\u0219<\/span>tanii lumii cheltuie \u00eentr-un minut probabil c\u00e2t cheltuiesc o sut\u0103<\/span> de mii de turi\u0219<\/span>ti \u00eentr-o s\u0103<\/span>pt\u0103<\/span>m\u00e2n\u0103<\/span>. Dar dac\u0103<\/span> statisticile au marje corecte 90% din bog\u0103<\/span>\u021b<\/span>iile lumii sunt de\u021b<\/span>inute de circa 1% din popula\u021b<\/span>ia planetei. Dac\u0103<\/span> industria turistic\u0103<\/span> ar fi calibrat\u0103<\/span> numai pe acest 1%, am asista zilnic la falimente spectaculoase. F\u0103<\/span>c\u0103<\/span>torii de turism au observat c\u0103<\/span> principalul du\u0219<\/span>man al ospitalit\u0103<\/span>\u021b<\/span>ii sunt proiectele… onirice. \u0218<\/span>ansa de reu\u0219<\/span>it\u0103<\/span> a unui manager de hotel ori de travel este s\u0103<\/span> se alieze cu realitatea. Majoritatea par s\u0103<\/span> fi optat pentru formula hibrid – trag cu ochiul spre turi\u0219<\/span>tii de lux, ce apar rar, dar fac profit cu turismul de evenimente \u0219<\/span>i mai ales cu cel de mas\u0103<\/span>. Numerele mari sunt c\u00e2\u0219<\/span>tig\u0103<\/span>toare. Fire\u0219<\/span>te, o parte din aceste sublinieri nu-mi apar\u021b<\/span>in. Le-am \u201dprizat\u201d la un simpozion \u00een care un consultant american din bran\u0219<\/span>\u0103<\/span> a vorbit hotelierilor despre grija fa\u021b<\/span>\u0103<\/span> de nevoile clientului. Domnia sa mai ar\u0103<\/span>ta c\u0103<\/span> \u00een urma studiilor turismul de familie \u0219<\/span>i cel de tineret se dovedesc per total foarte profitabile. Chiar dac\u0103<\/span> tariful pe camer\u0103<\/span> este modest c\u00e2\u0219<\/span>tigul se ob\u021b<\/span>ine \u00een zona de consuma\u021b<\/span>ie. <\/span><\/p>\n

A doua confuzie face, \u00een continuare, ravagii printre managerii din turism. Mai ales din zona central <\/span>\u0219<\/span><\/span>i est european<\/span>\u0103<\/span><\/span> unde Dom<\/span>\u2019 director autohton se simte jignit doar cu firimituri de… profit. El s-a obi<\/span>\u0219<\/span><\/span>nuit s<\/span>\u0103<\/span><\/span> schimbe dou<\/span>\u0103<\/span><\/span> ma<\/span>\u0219<\/span><\/span>ini pe sezon <\/span>\u0219<\/span><\/span>i pentru firimituri nu merit<\/span>\u0103<\/span><\/span> s<\/span>\u0103<\/span><\/span> coboare din pat. O fac al<\/span>\u021b<\/span><\/span>ii mai tineri, mai agili, mai fomi<\/span>\u0219<\/span><\/span>ti, care se rup de munc<\/span>\u0103<\/span><\/span> pentru acel… mic c\u00e2<\/span>\u0219<\/span><\/span>tig. Vremuri de criz<\/span>\u0103<\/span><\/span>. <\/span>\u0218<\/span><\/span>i ea va mai dura. Bugetele alocate pentru c<\/span>\u0103<\/span><\/span>l<\/span>\u0103<\/span><\/span>torii sunt din ce \u00een ce mai modeste dar preten<\/span>\u021b<\/span><\/span>iile turi<\/span>\u0219<\/span><\/span>tilor sunt din ce \u00een ce mai mari. Culmea obr<\/span>\u0103<\/span><\/span>zniciei? Depinde din ce unghi prive<\/span>\u0219<\/span><\/span>ti lucrurile. <\/span><\/span><\/p>\n

O alt\u0103<\/span> confuzie se refer\u0103<\/span> la emigrarea ideilor. Accesul la cultura \u0219<\/span>i informa\u021b<\/span>ia turistic\u0103<\/span> nu mai este sinecura doar a c\u00e2torva sute de manageri. Ca \u0219<\/span>i \u00een alte domenii informa\u021b<\/span>ia s-a democratizat \u0219<\/span>i ne-a permis s\u0103<\/span> devenim mai dinamici, mai flexibili, mai rapizi. Ospitalitatea nu mai este doar apanajul celor n\u0103<\/span>scu\u021b<\/span>i cu asemenea \u00eenclina\u021b<\/span>ii. Ea se \u00eenva\u021b<\/span>\u0103<\/span>, are trucurile ei. \u0218<\/span>i chiar dac\u0103<\/span> uneori turistul simte falseturi \u00een interpretare, e dispus s\u0103<\/span> asculte melodia p\u00e2n\u0103<\/span> la cap\u0103<\/span>t. Doar e \u00een vacan\u021b<\/span>\u0103<\/span>. \u0218<\/span>i muzica ospitalit\u0103<\/span>\u021b<\/span>ii e bonus.
\n\"Cover<\/a>
\n<\/span><\/p>\n

MARIAN CONSTANTINESCU <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Post Views = 492\u00cen pia\u021ba turistic\u0103 domne\u0219te de c\u00e2\u021biva ani buni un set de confuzii care, probabil, sunt alimentate nu at\u00e2t de rutina ori suficien\u021ba instaurat\u0103 \u00een industrie ci mai ales de instabilitatea economic\u0103, social\u0103 ori de… emigrarea ideilor. Prima … Continu\u0103 s\u0103 cite\u0219ti →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[18,1228],"tags":[1231,1232,38,1229,1230],"class_list":["post-4166","post","type-post","status-publish","format-gallery","hentry","category-editorial","category-numarul-138","tag-bugetele-alocate-pentru-calatorii-sunt-din-ce-in-ce-mai-mici","tag-dar-pretentiile-turistilor-sunt-din-ce-in-ce-mai-mari","tag-editorial-marian-constantinescu","tag-luxul","tag-numerele-si-emigrarea-ideilor","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/4166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=4166"}],"version-history":[{"count":2,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/4166\/revisions"}],"predecessor-version":[{"id":4169,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/4166\/revisions\/4169"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=4166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=4166"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=4166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}