{"id":3985,"date":"2015-09-26T15:17:51","date_gmt":"2015-09-26T13:17:51","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=3985"},"modified":"2015-09-26T15:52:55","modified_gmt":"2015-09-26T13:52:55","slug":"ioana-joca-lada-de-zestre-e-plina-cu-traditii-inepuizabile-interviu-nr-135-136","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2015\/09\/26\/ioana-joca-lada-de-zestre-e-plina-cu-traditii-inepuizabile-interviu-nr-135-136\/","title":{"rendered":"Ioana Joca &#8211; \u201dLada de zestre\u201d e plin\u0103 cu tradi\u021bii inepuizabile !  INTERVIU nr.135-136"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 623<br\/><p><strong>IOANA JOCA &#8211; \u201dLada de zestre\u201d e plin\u0103 cu tradi\u021bii inepuizabile !<\/strong><\/p>\n<p>\u00cemi place felul ei simplu de a spune lucrurile. E optimist\u0103 \u0219i entuziast\u0103, spirit care a cam murit \u00een marile ora\u0219e. Probabil natura dar \u0219i oamenii de la Po\u0219aga au ajutat-o s\u0103-\u0219i creeze un discurs \u00een care revine foarte des, cuv\u00e2ntul comunitate. C\u00e2t valoreaz\u0103 el pe Valea Arie\u0219ului? Ne spune Ioana Joca!<\/p>\n<div id='gallery-1' class='gallery galleryid-3985 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2015\/09\/26\/ioana-joca-lada-de-zestre-e-plina-cu-traditii-inepuizabile-interviu-nr-135-136\/ioana-joca-8\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/09\/Ioana-joca-8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2015\/09\/26\/ioana-joca-lada-de-zestre-e-plina-cu-traditii-inepuizabile-interviu-nr-135-136\/ioana-joca-11\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/09\/Ioana-joca-11-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2015\/09\/26\/ioana-joca-lada-de-zestre-e-plina-cu-traditii-inepuizabile-interviu-nr-135-136\/ioana-joca-14\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/09\/Ioana-joca-14-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2015\/09\/26\/ioana-joca-lada-de-zestre-e-plina-cu-traditii-inepuizabile-interviu-nr-135-136\/ioana-joca-peisaj\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/09\/Ioana-joca-peisaj-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><strong>&#8211; Cum \u0219i de unde a pornit proiectul turistic \u201dLada de zestre\u201d!?<\/strong><\/p>\n<p>&#8211; Simplu: \u00een vara lui 2012, primind un mic ajutor de la Prim\u0103ria Po\u0219aga, am reu\u0219it s\u0103 realizez un trailer \u0219i 16 clipuri\u00a0despre Comunitate. \u00cen acestea am surprins, \u00een mare parte, ce a ramas traditional, autentic. Am postat aceste filmule\u021be pe Youtube \u0219i, \u00een mai pu\u021bin de un an, am primit peste 10.000 vizion\u0103ri (100% organic Reach). \u00cencurajat\u0103 de acest mic succes nea\u0219teptat, m-am g\u00e2ndit s\u0103 m\u0103 folosesc de el \u00een mod practic,\u00a0 construind c\u00e2te ceva pentru Comunitate. \u0218i, ce altceva putea fi dec\u00e2t un program compact care s\u0103 \u00eensumeze (at\u00e2t teoretic c\u00e2t \u0219i practic) ce ar putea face un oaspete ca s\u0103 se integreze &amp; bucure, la modul cel mai sincer &amp; armonios, de via\u021ba autentic\u0103 din zon\u0103?! De\u0219i, pentru prima edi\u021bie &#8211; vara lui 2013 -, nu am avut dec\u00e2t 7 participan\u021bi, &#8216;experimentul&#8217; a fost 100% un succes!<\/p>\n<p><strong>&#8211; Care a fost motiva\u021bia alegerii zonei Valea Arie\u0219ului?<\/strong><\/p>\n<p>&#8211; Po\u0219aga reprezint\u0103 Comunitatea \u00een care tr\u0103iesc bunicii din partea mamei &amp; locul \u00een care am f\u0103cut primii pa\u0219i. \u00cen plus, \u00een ultimii 10 ani, am f\u0103cut acolo cele doua filme ale mele, &#8222;the Grandparents&#8221; \u00a0&amp; &#8222;a Transylvanian Tale&#8221;\u00a0 &#8211; primul film reprezent\u00e2nd \u0219i primul pas \u00een lupta mea de a pune Po\u0219aga pe hart\u0103, cum s-ar spune. ONG-ul meu, JJ Films &amp; Culture, se ocup\u0103 exclusiv de p\u0103strarea &amp; promovarea a tot ceea ce a mai r\u0103mas autentic \u00een Comunitatea Po\u0219aga (situat\u0103 pe Valea Arie\u0219ului, jude\u021bul\u00a0 Alba).\u00a0Am \u00eenceput mai mult \u00een glum\u0103, \u00eens\u0103 &#8211; \u00een mai pu\u021bin de 3 ani &#8211; m-am trezit cu oaspe\u021bi str\u0103ini interesa\u021bi de proiectul meu turistic intitulat &#8222;The Dowry-Box&#8221; (Lada de Zestre). Pe scurt, timp de 12 zile, turi\u0219tii sunt invita\u021bi s\u0103 tr\u0103iasc\u0103, munceasc\u0103 &amp; s\u0103rb\u0103toreasc\u0103 laolalt\u0103 cu localnicii. \u00cempreun\u0103 \u00eenva\u021b\u0103 ce \u00eenseamn\u0103 s\u0103 lucreze la c\u00eemp, cu bivolii, vite, capre, ce presupune str\u00e2nsul f\u00e2nului, seceratul gr\u00e2ului, p\u00e2inea f\u0103cut\u0103 la cuptorul cu lemne, lucrul la r\u0103zboiul de \u021besut etc. Nu lipsesc nici excursiile de o zi pentru a descoperi frumuse\u021bile naturale din zon\u0103 (rezerva\u021bia Sc\u0103ri\u021ba Belioara, cascade, pe\u0219teri etc). Este o form\u0103 de turism cultural cum NU mai exist\u0103 \u00een zon\u0103 \u0219i cum nu se practic\u0103 la noi, \u00een Transilvania, suficient.<\/p>\n<p><strong>&#8211; Cum a reac\u021bionat Comunitatea Po\u0219aga la nivel colectiv dar \u0219i individual?<\/strong><br \/>\n&#8211; S-au bucurat, la modul cel mai sincer, c\u0103 cineva &#8211; \u00een sf\u00e2r\u0219it! &#8211; pune \u00een valoare tot ce a mai r\u0103mas tradi\u021bional acolo. A\u0219 putea spune c\u0103 sunt singura ( s\u0103 nu m\u0103 b\u0103nui\u021bi\u021bi de lips\u0103 de modestie !) care, p\u00e2n\u0103 acum, a \u00eencercat &amp; \u00eenceput s\u0103 faca turism &#8211; chiar dac\u0103 la un nivel mai neconven\u021bional. Cel mai bine a reac\u021bionat familia Melinte &#8211; proprietara uneia dintre cele mai tradi\u021bionale Ferme din zon\u0103 &#8211; oferindu-\u0219i casa c\u0103l\u0103torilor str\u0103ini ca \u0219i cum ar fi fost a lor! \u0218i c\u00e2nd spun tradi\u021bional, m\u0103 refer la faptul c\u0103 oamenii respectivi (de\u0219i au avut op\u021biunea s\u0103 se &#8222;modernizeze&#8221;) au preferat s\u0103 continue cu munca tradi\u021bional\u0103, la seceratul gr\u00e2ului folosind secera, la arat plugul tras de bivoli sau pologul, de diminea\u021ba p\u00e2n\u0103 la asfin\u021bit, doar cu furca \u0219i grebla. Exemplele ar putea continua.\u00a0Din 2013, timp de dou\u0103 edi\u021bii a &#8222;The Dowry Box&#8221; aceast\u0103 familie d\u0103ruit\u0103 a fost principala gazd\u0103. \u0218i a r\u0103mas \u0219i pentru vara lui 2015!<\/p>\n<p><strong>\u00a0\u00a0 \u00a0&#8211; Ce oferte de turism promovezi \u0219i cum le promovezi? Care dintre ele s-au bucurat de apreciere din partea turi\u0219tilor str\u0103ini?<\/strong><\/p>\n<p>&#8211; P\u00e2n\u0103 \u00een momentul de fa\u021b\u0103, am avut dou\u0103 proiecte. Mari \u0219i late: &#8222;The Dowry Box&#8221; (Lada de Zestre) ce ajunge \u00een aceast\u0103 var\u0103 la a 3-a edi\u021bie \u0219i, desigur, &#8222;Cooking Mish-Mash: the Transylvanian Way&#8221; &#8211; un workshop de Weekend despre ce \u00eenseamn\u0103 s\u0103 g\u0103te\u0219ti \u00een stilul Slow Food.<br \/>\n\u00cencepand cu luna mai, Comunitatea Po\u0219aga are propria pagina pe Internet (rom\u00e2na-englez\u0103) \u0219i, \u00een felul acesta, o s\u0103 pot urca pe site mai multe proiecte. De exemplu avem unul nou intitulat &#8222;Posaga Brunch&#8221;: tot timp de un Weekend, participan\u021bii vor avea ocazia s\u0103 g\u0103teasc\u0103 la ceaun, s\u0103 exploreze vecin\u0103t\u0103\u021bile Comunit\u0103\u021bii (cu o excursie de o zi pe un Platou muntos, iar \u00een ziua urm\u0103toare la o Comunitate \u00eenfr\u0103\u021bit\u0103 cu Po\u0219aga &#8211;\u00a0 Ponor pe numele ei) \u0219i, nu \u00een ultimul r\u00e2nd, s\u0103 stea \u00een jurul unui foc de tab\u0103r\u0103, plus s\u0103 doarm\u0103 \u00een f\u00e2n, corturi, chiar \u00een mijlocul Naturii! Ce s\u0103 spun, m\u0103 a\u0219tept \u00een aceast\u0103 var\u0103 la un num\u0103r frumu\u0219el de turi\u0219ti.<\/p>\n<p><strong>\u00a0\u00a0 \u00a0&#8211; D\u0103-mi exemplul unui produs specific zonei, care-i face pe turi\u0219tii str\u0103ini s\u0103 se ling\u0103 pe degete!<\/strong><\/p>\n<p>&#8211; Hehehe! Fie Balmo\u0219ul (nu Bulz, da?!) \u0219i M\u0103m\u0103liga \u00cemp\u0103turit\u0103. Balmo\u0219ul e \u00een aparen\u021b\u0103 doar o m\u0103m\u0103lig\u0103 obi\u0219nuit\u0103, \u00eens\u0103 are miez de unt topit amestecat cu sm\u00e2nt\u00e2n\u0103. Iar \u00cemp\u0103turit\u0103 pe un strat m\u0103m\u0103lig\u0103, unul cu\u00a0 br\u00e2nz\u0103 fr\u0103m\u00e2ntat\u0103, iar unul cu m\u0103m\u0103lig\u0103, altul cu sm\u00e2nt\u00e2n\u0103 \u0219i tot a\u0219a! C\u0103 doar d\u2019aia a fost botezat\u0103 M\u0103m\u0103lig\u0103 \u00cemp\u0103turit\u0103.<\/p>\n<p><strong>MARIAN CONSTANTINESCU<\/strong><br \/>\n<strong>Foto: Arhiva personal\u0103 Ioana Joca<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 623IOANA JOCA &#8211; \u201dLada de zestre\u201d e plin\u0103 cu tradi\u021bii inepuizabile ! \u00cemi place felul ei simplu de a spune lucrurile. E optimist\u0103 \u0219i entuziast\u0103, spirit care a cam murit \u00een marile ora\u0219e. Probabil natura dar \u0219i &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2015\/09\/26\/ioana-joca-lada-de-zestre-e-plina-cu-traditii-inepuizabile-interviu-nr-135-136\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[27,1128],"tags":[1151,49,1150],"class_list":["post-3985","post","type-post","status-publish","format-gallery","hentry","category-interviuri","category-numarul-135","tag-incoming-valea-ariesului","tag-interviu","tag-ioana-joca-lada-de-zestre-e-plina-cu-traditii-inepuizabile","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=3985"}],"version-history":[{"count":2,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3985\/revisions"}],"predecessor-version":[{"id":4024,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3985\/revisions\/4024"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=3985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=3985"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=3985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}