{"id":3902,"date":"2015-08-20T14:14:06","date_gmt":"2015-08-20T12:14:06","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=3902"},"modified":"2015-08-20T14:14:06","modified_gmt":"2015-08-20T12:14:06","slug":"turismul-balnear-versus-saci-de-medicamente-editorial-nr-134-2","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2015\/08\/20\/turismul-balnear-versus-saci-de-medicamente-editorial-nr-134-2\/","title":{"rendered":"Turismul balnear versus saci de medicamente, EDITORIAL nr.134"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 485<br\/><p><strong>\u00cen ziua \u00een care voi deschide televizorul, paginile unui ziar sau ale unei reviste, voi intra pe net \u0219i voi&#8230; consuma \u00een paralel cu \u201dFarmacia inima Catena!\u201d \u0219i un spot publicitar de genul \u201dSta\u021biunea inimii Covasna!\u201d, atunci voi fi bucuros. Atunci va veni ziua de aur pentru turismul balnear rom\u00e2nesc.<\/strong><br \/>\n<a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/08\/Marian-Constantinescu2015-august1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3903\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/08\/Marian-Constantinescu2015-august1-225x300.jpg\" alt=\"Marian-Constantinescu2015-august\" width=\"225\" height=\"300\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/08\/Marian-Constantinescu2015-august1-225x300.jpg 225w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/08\/Marian-Constantinescu2015-august1.jpg 450w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a>Adev\u0103ruri. Popula\u021bia Rom\u00e2niei \u00eemb\u0103tr\u00e2ne\u0219te. Ca \u0219i cea a Europei. Dar datorit\u0103 stress-ului, unui stil de via\u021b\u0103 dezordonat o parte din tineri se \u00eemboln\u0103vesc prea devreme \u0219i prea grav. Maladiile sunt comb\u0103tute cu saci de medicamente \u00eengurgitate f\u0103r\u0103 discern\u0103m\u00e2nt \u00een fiecare zi, lun\u0103, an. Totul cost\u0103, nimic nu e pe gratis. Reflexul medicilor de a pune imediat m\u00e2na pe pix \u0219i a-\u021bi scrie un pomelnic cu medicamente, numit re\u021bet\u0103, tr\u0103deaz\u0103 un interes comercial de v\u00e2nz\u0103ri. \u00cen acela\u0219i timp pacientul e privat de informa\u021bii minime despre alternative mai ieftine, mai eficiente. S\u0103n\u0103tatea nu e atractiv\u0103 pentru fabricile de medicamente ori re\u021belele de farmacii. Boala este mult mai profitabil\u0103. Treaba e c\u0103 Rom\u00e2nia de\u021bine numeroase sta\u021biuni balneare cu factori curativi ce c\u00e2ndva contribuiau la refacerea for\u021bei de munc\u0103, a tonusului fizic \u0219i psihic.<br \/>\nSta\u021biunile exist\u0103 \u0219i azi. Tratamentele s-au diversificat, investi\u021biile au \u00eenceput s\u0103 se vad\u0103, turistul d\u0103 semne c\u0103 \u00eencepe s\u0103 se reorienteze spre concedii de \u00eentre\u021binere \u0219i refacere. Mai exist\u0103 \u0219i mul\u021bi b\u0103tr\u00e2ni \u00eenc\u0103p\u0103\u021b\u00e2na\u021bi, care au tupeul s\u0103 cread\u0103 c\u0103 3 s\u0103pt\u0103m\u00e2ni la tratament sunt mai eficiente dec\u00e2t sacul cu pastile. Ei \u0219tiu c\u0103 au dreptate. O simt pe pielea lor de decenii. Al\u021bii au ales drumul iluziei, cum c\u0103 un pumn de medicamente st\u0103 la baza elixirului s\u0103n\u0103t\u0103\u021bii. Au r\u0103mas cu&#8230; elixirul. \u00cen toat\u0103 aceast\u0103 mare confuzie principalii perdan\u021bi sunt managerii societ\u0103\u021bilor balneare care ar trebui s\u0103 ias\u0103 la lupt\u0103 pentru stabilirea unui <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/08\/Coperta-Traveller-Magazin-134.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3875\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/08\/Coperta-Traveller-Magazin-134-207x300.jpg\" alt=\"Coperta Traveller Magazin 134\" width=\"207\" height=\"300\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/08\/Coperta-Traveller-Magazin-134-207x300.jpg 207w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/08\/Coperta-Traveller-Magazin-134.jpg 707w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/><\/a>echilibru. Trebuiesc f\u0103cute investi\u021bii \u00een informare, publicitate \u0219i \u00een cointeresarea medicilor. Da, termenul e corect. Turismul balnear e comisionabil doar la agen\u021biile de turism. Un pachet turistic \u00eentr-o sta\u021biune intereseaz\u0103 mai mult pe un travel agent dec\u00e2t pe un medic. Pentru orice b\u0103taie de pleoape exist\u0103 o pastil\u0103. Fiecare pastil\u0103 este \u00eens\u0103 comisionabil\u0103.<br \/>\nDar eu r\u0103m\u00e2n un optimist incurabil. Ziua \u00een care voi deschide televizorul, paginile unui ziar sau reviste \u0219i voi&#8230; consuma \u00een paralel cu \u201dFarmacia inima Catena!\u201d \u0219i un spot publicitar de genul \u201dSta\u021biunea inimii Covasna!\u201d va veni cu siguran\u021b\u0103. <strong>Ea ar putea fi chemat\u0103 mai repede de aceast\u0103 bran\u0219\u0103 din industria turistic\u0103 ce trebuie s\u0103 se \u00eenhame la c\u0103ru\u021ba promov\u0103rii. Pentru c\u0103 deocamdat\u0103 e \u00een\u021bepenit\u0103 la faza de&#8230; enun\u021b.\u00a0\u00a0 \u00a0<\/strong><\/p>\n<p>MARIAN CONSTANTINESCU<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 485\u00cen ziua \u00een care voi deschide televizorul, paginile unui ziar sau ale unei reviste, voi intra pe net \u0219i voi&#8230; consuma \u00een paralel cu \u201dFarmacia inima Catena!\u201d \u0219i un spot publicitar de genul \u201dSta\u021biunea inimii Covasna!\u201d, atunci &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2015\/08\/20\/turismul-balnear-versus-saci-de-medicamente-editorial-nr-134-2\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[18,206,1077],"tags":[1126,38,1125],"class_list":["post-3902","post","type-post","status-publish","format-gallery","hentry","category-editorial","category-marian-constantinescu","category-numarul-134","tag-statiunea-inimii-covasna","tag-editorial-marian-constantinescu","tag-turismul-balnear-romanesc","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=3902"}],"version-history":[{"count":1,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3902\/revisions"}],"predecessor-version":[{"id":3904,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3902\/revisions\/3904"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=3902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=3902"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=3902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}