{"id":3617,"date":"2015-04-23T10:27:32","date_gmt":"2015-04-23T08:27:32","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=3617"},"modified":"2015-04-23T10:27:32","modified_gmt":"2015-04-23T08:27:32","slug":"tracialand-are-ambitii-moderne-redescopera-romania-nr-131","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2015\/04\/23\/tracialand-are-ambitii-moderne-redescopera-romania-nr-131\/","title":{"rendered":"TraciaLand are ambi\u021bii&#8230; moderne, REDESCOPERA ROMANIA nr.131"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 1169<br\/><p>La Sala Voievodal\u0103 a Hanului lui Manuc a fost lansat clusterul TraciaLand. Evenimentul a urmat promov\u0103rii proiectului la Bruxelles, \u00een toamna anului trecut, la primul Festival de Limb\u0103 Cultur\u0103 Tradi\u021bii\u00a0\u0219i Spiritualitate Rom\u00e2neasc\u0103. El era patronat de ambasadele Rom\u00e2niei\u00a0\u0219i Republicii Moldova.<\/p>\n<div id='gallery-1' class='gallery galleryid-3617 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2015\/04\/23\/tracialand-are-ambitii-moderne-redescopera-romania-nr-131\/cluster-cristina-leucuta-25\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/04\/Cluster-Cristina-Leucuta-25-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2015\/04\/23\/tracialand-are-ambitii-moderne-redescopera-romania-nr-131\/cluster-george-betianu\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/04\/Cluster-George-Betianu-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2015\/04\/23\/tracialand-are-ambitii-moderne-redescopera-romania-nr-131\/cluster-otilia-magheru-007\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/04\/Cluster-Otilia-Magheru-007-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2015\/04\/23\/tracialand-are-ambitii-moderne-redescopera-romania-nr-131\/cluster-ovidiu-bojor\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/04\/cluster-Ovidiu-Bojor-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Clusterul TraciaLand \u00een Rom\u00e2nia,\u00a0apar\u021bine cu entitatea de management Asocia\u021biei \u00a0Europene Pentru Promovarea Turismului si Tradi\u021biilor &#8222;TraciaLand&#8221;. Otilia Magheru, fondatoarea TraciaLand a prezentat conceptul de business &amp; brand, ca sistem de management integrat pentru produc\u0103torii \u0219i operatorii locali din Balcani care doresc s\u0103-\u0219i promoveze &amp; comercializeze m\u0103rcile \u0219i produsele locale la nivel regional \u0219i interna\u021bional. \u201dDomeniile pe care dorim s\u0103 le promov\u0103m acoper\u0103 sectoarele alimentar, turism \u0219i servicii, toate acestea fiind acompaniate de proiecte dezvoltate \u0219i pe partea cultural\u0103, artistic\u0103 ori social\u0103.TraciaLand este un proiect complex, put\u00e2nd fi operator economic, proiect de afacere (\u00een func\u021bie de context), al unui sistem de ac\u021biune \u00een afaceri cu punct de plecare \u00een zona Carpato-Danubiano-Pontic\u0103. \u021a\u0103rile vizate sunt: Austria, Germania, Slovenia, Republica Ceh\u0103, Slovacia, Ungaria, Rom\u00e2nia, Bulgaria, Croa\u021bia, Serbia, Bosnia Her\u021begovina, Muntenegru, Republica Moldova \u0219i Ucraina. Scopul este de a realiza nivelul de competitivitate sub toate aspectele necesar p\u0103trunderii \u0219i men\u021binerii pe pia\u021ba intern\u0103 \u0219i interna\u021bional\u0103 a produselor \u0219i serviciilor membrilor grupului.\u201d<br \/>\n<a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/04\/Cluster-Tracia-11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3623\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/04\/Cluster-Tracia-11.jpg\" alt=\"Cluster Tracia (1)\" width=\"512\" height=\"768\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/04\/Cluster-Tracia-11.jpg 512w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2015\/04\/Cluster-Tracia-11-200x300.jpg 200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p>Profesorul Ovidiu Bojor, a vorbit despre cultura traco-daco-ge\u021bilor, \u0219i despre faptul c\u0103 p\u0103m\u00e2nturile mustesc de istorie nevalorificat\u0103 din punct de vedere istoric, turistic, ori cultural. \u201dTraciaLand este un concept energetic, el are o dimensiune spiritual\u0103 \u0219i sufleteasc\u0103 unic\u0103. Merit\u0103 s\u0103 reamintesc c\u0103 \u00een domeniul medicinii prima concep\u021bie holistic\u0103 s-a n\u0103scut tot \u00een Tracia. Din punct de vedere cultural a\u0219 avansa evaluarea c\u0103 peste 80% din vestigiile istorice se afl\u0103 \u00eenc\u0103 sub p\u0103m\u00e2nt. Din aceast\u0103 perspectiv\u0103 re\u021beaua de clustere TraciaLand are mult de lucru \u0219i tot ce va realiza inimoasa echip\u0103 va fi un bun c\u00e2\u0219tigat pentru genera\u021biile care ne urmeaz\u0103\u201d.<br \/>\nUn tablou dominat de optimism molipsitor a fost conturat de c\u0103tre Cristina Leucu\u021ba. Apel\u00e2nd la informa\u021biile sintetizate pe Clustero.eu domnia sa a prezentat strategia european\u0103 a clusterelor, dar \u0219i tendin\u021bele de pozi\u021bionare ale acestora \u00een spa\u021biul economic \u0219i cultural.<\/p>\n<p>\u201dLa nivelul UE exist\u0103 circa 2.000 de clustere. 80% nu au form\u0103 juridic\u0103 \u0219i numai 20% de\u021bin entit\u0103\u021bi de management, deci func\u021bioneaz\u0103 ca persoane juridice. \u00cen Rom\u00e2nia existau la nivelul lui 2014 circa 60 de clustere, dar numai jum\u0103tate dintre acestea lucreaz\u0103 conectate \u00een re\u021bele. TraciaLand este a IV-a re\u021bea de acest gen din \u021bara noastr\u0103 \u0219i include \u00een structur\u0103 5 clustere de turism. Important\u0103 \u00een via\u021ba unui cluster este colaborarea \u0219i \u00eencrederea. La fel de important e s\u0103 se \u00een\u021beleag\u0103 c\u0103 un cluster are o via\u021b\u0103 limitat\u0103 care depinde de puterea de inovare a membrilor s\u0103i, din perspectiv\u0103 tehnologic\u0103 dar mai ales social\u0103. Un cluster se na\u0219te, se dezvolt\u0103, intr\u0103 \u00een declin, dup\u0103 care poate s\u0103 se sting\u0103 ori s\u0103 renasc\u0103. La fel de folositor este s\u0103 \u0219tim cum s\u0103 cre\u0103m lan\u021buri valorice, pentru c\u0103 Uniunea European\u0103 finan\u021beaz\u0103 parteneriate c\u00e2t mai mari, mai consistente. Spre exemplu \u00een domeniul Strategiilor Dun\u0103rene exist\u0103 pente 800 de aplica\u021bii depuse, majoritatea dintre ele cu un impact turistic major\u201d.<\/p>\n<p>George Betianu, un rom\u00e2n cu afaceri britanice prin Riverside Group London, parte a clusterului TraciaLand, a relatat despre tipologia consumatorului britanic \u0219i crearea de locuri de munc\u0103 \u00een str\u0103in\u0103tate \u0219i \u00een \u021bara noastr\u0103 pentru rom\u00e2ni. E proprietar, \u00eempreun\u0103 cu asocia\u021bii s\u0103i, tot rom\u00e2ni &#8211; al mai multor m\u0103rci &#8211; printre care Maestro (preparate din carne), GB Travel (agen\u021bie de corporate travel), Media Cars (transferuri \u0219i transporturi), dar \u0219i \u00een domeniile asigur\u0103rilor, cur\u0103\u021beniei ori recrut\u0103rii de for\u021b\u0103 de munc\u0103. Afacerile sale au debutat \u00een 1995. De atunci a fost preocupat s\u0103-\u0219i promoveze \u021bara dar \u0219i s\u0103 atrag\u0103 for\u021b\u0103 de munc\u0103 rom\u00e2neasc\u0103 pe pia\u021ba britanic\u0103. \u201dPrin compania de turism \u00eencerc s\u0103 v\u00e2nd c\u00e2t mai bine Rom\u00e2nia turi\u0219tilor englezi.<\/p>\n<p>Am \u00eenregistrat un interes \u00een cre\u0219tere \u00een r\u00e2ndul acestora la ultimele edi\u021bii ale World Travel Market de la Londra. Prin agen\u021bia mea de recrutare am asigurat p\u00e2n\u0103 acum contracte pentru 2.000 de tineri, foarte aprecia\u021bi pentru preg\u0103tirea lor. M\u0103 preocup\u0103 constant urm\u0103torul aspect. \u0218i el merit\u0103 dezvoltat prin clusterul TraciaLand. Mul\u021bi rom\u00e2ni pleca\u021bi s\u0103 munceasc\u0103 \u00een str\u0103in\u0103tate, \u00een cazul de fa\u021b\u0103 Marea Britanie, se mul\u021bumesc s\u0103 presteze munci sub nivelul lor de preg\u0103tire \u0219i calificare. Astfel risipesc energii \u0219i resurse financiare. Consider c\u0103 nu trebuie s\u0103 a\u0219tept\u0103m s\u0103 ne creeze investitorii str\u0103ini locuri de munc\u0103.<\/p>\n<p>Putem s\u0103 o facem \u0219i noi, cu aplica\u021bie \u0219i respect \u0219i \u00een \u021bar\u0103 \u0219i \u00een str\u0103in\u0103tate. Iar un cluster \u00een acest context poate deveni un motor al comunic\u0103rii \u0219i colabor\u0103rii.\u201d<\/p>\n<p><strong>MARA ANTON<br \/>\nM. CONSTANTINESCU<br \/>\nFoto: VASILE COSTRU\u0218<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 1169La Sala Voievodal\u0103 a Hanului lui Manuc a fost lansat clusterul TraciaLand. Evenimentul a urmat promov\u0103rii proiectului la Bruxelles, \u00een toamna anului trecut, la primul Festival de Limb\u0103 Cultur\u0103 Tradi\u021bii\u00a0\u0219i Spiritualitate Rom\u00e2neasc\u0103. El era patronat de ambasadele &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2015\/04\/23\/tracialand-are-ambitii-moderne-redescopera-romania-nr-131\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[974,25],"tags":[67,989],"class_list":["post-3617","post","type-post","status-publish","format-gallery","hentry","category-numarul-131","category-redescopera-romania","tag-redescopera-romana","tag-tracialand-are-ambitii-moderne","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=3617"}],"version-history":[{"count":1,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3617\/revisions"}],"predecessor-version":[{"id":3624,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3617\/revisions\/3624"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=3617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=3617"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=3617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}