{"id":3516,"date":"2015-03-09T12:48:15","date_gmt":"2015-03-09T10:48:15","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=3516"},"modified":"2015-03-09T14:43:52","modified_gmt":"2015-03-09T12:43:52","slug":"accor-a-venit-si-cu-mercure-industrie-hoteliera-nr-129-130","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2015\/03\/09\/accor-a-venit-si-cu-mercure-industrie-hoteliera-nr-129-130\/","title":{"rendered":"Accor a venit \u0219i cu Mercure, INDUSTRIE HOTELIERA nr. 129 – 130"},"content":{"rendered":"Post Views<\/a><\/b> = 448
\"Mercure<\/a>

Mercure Bucuresti Alina-Fugaciu GM<\/p><\/div>\n

BUCURE\u0218TI
\nAccor a venit \u0219i cu Mercure<\/strong><\/p>\n

 <\/p>\n

De luna trecut\u0103 \u201dtabloul Accor\u201d de la Bucure\u0219ti s-a \u00eembog\u0103\u021bit \u00eenc\u0103 un brand – Mercure. El se al\u0103tur\u0103 celor 6 ce activeaz\u0103 deja de mul\u021bi ani \u00een Rom\u00e2nia – sub brandurile Ibis, Novotel, Sofitel, convertit \u00een Pullman.<\/p>\n

H<\/span>otelul Mercure Bucharest City Center este amplasat chiar \u00een inima ora\u0219ului \u00een proximitatea Pie\u021bii Amzei \u0219i a Pie\u021bii Romane. El oferteaz\u0103 114 camere confortabile la un standard de 4 stele. Privilege Room \u00een num\u0103r de 27, dispun de o serie de facilit\u0103\u021bi suplimentare, cunm ar fi pat king-size, ecran LCD de mari dimensiuni, aparat expresso, minibar gratuit, halat de baie \u0219i multe alte detalii rafinate.
\n\"image<\/a><\/span><\/p>\n

Oaspe\u021bii au la dispozi\u021bie serviciul de internet WI-EI gratuit \u00een toate camerele dar \u0219i \u00een toate spa\u021biile publice, \u00een Business corner \u0219i \u00een Centrul de fitness. Mercure ofer\u0103 3 s\u0103li de conferin\u021b\u0103 cu lumin\u0103 natural\u0103. Pe partea de Food & Beverage vor fi promovate meniuri \u0219i oferte cu vinuri locale \u00eentr-un procent de 100%. Este vorba de un concept pe care brandul \u00eel promoveaz\u0103 \u00een majoritatea hotelurilor sale, peste 700 ce activeaz\u0103 \u00een 52 de \u021b\u0103ri. \u201dFlavorurs from the Cellar\u201d va fi dezvoltat \u00een Rom\u00e2nia sub numele \u201dVinuri de Poveste\u201d \u0219i va fi un element pregnant, particular.
\n\"Mercure<\/a><\/p>\n

Grupul Accor estimeaz\u0103<\/span> pentru primul an de func\u021b<\/span>ionare un grad de ocupare de minim 50%.\u00a0Conform declara\u021biilor f\u0103cute la inaugurare investitorii francezi – care opereaz\u0103 hotelul Mercure de la Bucure\u0219ti pe baza unui contract de management -,<\/span> inten\u021b<\/span>ioneaz\u0103<\/span> s\u0103<\/span> extind\u0103<\/span> mai departe \u00ee<\/span>n Rom\u00e2<\/span>nia brandul Mercure care se bucu<\/span>r\u0103<\/span> de o excelent\u0103<\/span> notorietate. <\/span>Conducerea hotelului Mercure este asigurat\u0103<\/span> de rom\u00e2nca <\/span>Alina Fugaciu, care lucreaz\u0103<\/span> de peste 11 ani \u00ee<\/span>n cadrul grupului Accor,<\/span> \u00ee<\/span>n hoteluri precum Pullman, Novotel si MGallery. De altfel ea a revenit la Bucure\u0219ti de la Hotelul MGallery din Praga din pozi\u021bia de Director Opera\u021bional. \u201dMercure este un brand pe care mi l-am dorit demult \u00een Rom\u00e2nia, deoarece conceptul este foarte apropiat de client, un brand adaptabil destina\u021biilor \u00een care p\u0103trunde. Aceasta este de fapt filosofia brandului. Brandul ofer\u0103 un standard de calitate recunoscut pe care clien\u021bii se pot baza \u00een orice hotel Mercure din lume, dar fiecare loca\u021bie \u00een parte ofer\u0103 o experien\u021b\u0103 particular\u0103, inspirat\u0103 din mo\u0219tenirea cultural\u0103 a acelei destina\u021bii\u201d – subliniaz\u0103 Alina Fugaciu.
\n\"Mercure<\/a>
\n<\/span><\/p>\n

Investi\u021bia \u00een construc\u021bia hotelului s-a ridicat la circa 10 milioane de euro \u0219i a fost derulat\u0103 prin firma <\/span>Dentotal Investment, parte din Grupul Dentotal, specializat \u00een comercializarea de echipamente \u0219i materiale dentare. Anghel Dogariu a precizat c\u0103 suportul financiar a fost asigurat \u00een propor\u021bie de <\/span>70% printr-un credit de la<\/span> Garanti Bank, care a f\u0103cut cea mai flexibil\u0103 \u0219i avantajoas\u0103 ofert\u0103. \u201dDe unde am \u00eenceput? Am fost sf\u0103tui\u021bi de un prie<\/span>ten din industria imobiliar<\/span>\u0103<\/span> s<\/span>\u0103 cump\u0103r\u0103m o construc\u021bie aflat\u0103 \u00een stadiu de<\/span> schelet, care avea aprobat<\/span>\u0103<\/span> conversia <\/span>\u00ee<\/span>n hotel. <\/span>Nu am fost convin\u0219i s\u0103 cump\u0103r\u0103m, \u00eens\u0103 ne-a sur\u00e2s ideea <\/span>unui hotel \u00ee<\/span>n centrul Capitalei.<\/p>\n

Ulterior, cu ajutorul arhitec\u021b<\/span>ilor de la Arhi Grup \u0219<\/span>i a lui Sorin Ionescu – proprietarul companiei de consultan\u021b\u0103<\/span> \u00ee<\/span>n domeniul hotelier Fivestar Hospitality – am realizat <\/span>un studiu de fezabilitate \u0219<\/span>i am<\/span> \u00ee<\/span>nceput prospectarea pie\u021b<\/span>ei \u00ee<\/span>n c\u0103<\/span>utarea unui operator.<\/p>\n

Am trimis solicit\u0103<\/span>ri c\u0103<\/span>tre mai multe lan\u021b<\/span>uri interna\u021b<\/span>ionale \u0219<\/span>i cu 4-5 am purtat discu\u021b<\/span>ii serioase. Cu IHG (InterContinental Hotels Group), <\/span>pentru brandul Holiday Inn, cu NH Hotels,<\/span> cu Carlson Rezidor, dar cea mai buna oferta a venit de la Accor\u201c –<\/span> a explicat Anghel Dogariu.<\/p>\n

La r\u00e2ndul s\u0103u Sorin Ionescu evalueaz\u0103 pia\u021ba astfel: \u00ce<\/strong><\/span>ntr-o <\/strong><\/span>\u021b<\/strong><\/span>ar<\/strong><\/span>\u0103<\/strong><\/span> cu 7% din camere operate <\/strong><\/span>\u00ee<\/strong><\/span>n re<\/strong><\/span>\u021b<\/strong><\/span>elele lan<\/strong><\/span>\u021b<\/strong><\/span>urilor hoteliere interna<\/strong><\/span>\u021b<\/strong><\/span>ionale spre deosebire de zona E<\/strong><\/span>uro<\/strong><\/span> unde procentul este de 28%, este loc <\/strong><\/span>\u00ee<\/strong><\/span>n continuare pentru proiecte hoteliere <\/strong><\/span>\u00ee<\/strong><\/span>ndr<\/strong><\/span>\u0103<\/strong><\/span>zne<\/strong><\/span>\u021b<\/strong><\/span>e<\/strong><\/span>.<\/strong><\/span> \u00ce<\/span>ncep<\/span>\u00e2<\/span>nd <\/span>cu luna noiembrie Rom\u00e2nia va putea beneficia<\/span> \u0219<\/span>i de o cre<\/span>\u0219<\/span>tere semnificativ<\/span>\u0103<\/span> a interesului investitorilor str<\/span>\u0103<\/span>ini <\/span>\u00ee<\/span>n domeniul hotelier. <\/span>\u00ce<\/span>n prezent 42% dintre camerele hoteliere din Bucure<\/span>\u0219<\/span>ti sunt operate sub un brand interna<\/span>\u021b<\/span>ional <\/span>\u00ee<\/span>ns<\/span>\u0103,<\/span> spre compara<\/span>\u021b<\/span>ie<\/span>,<\/span> procentul <\/span>\u00ee<\/span>n Budapesta sau Var<\/span>\u0219<\/span>ovia este de 60-65%.<\/span><\/p>\n

Fivestar Hospitality a r\u0103<\/span>mas ancorat\u0103<\/span> \u00ee<\/span>n credin\u021b<\/span>a c\u0103<\/span> \u00ee<\/span>n procesul de dezvoltare hotelier\u0103<\/span> este nevoie de companii de consultan\u021b\u0103<\/span> cu adev\u0103<\/span>rat independente care s\u0103<\/span> poat\u0103<\/span> genera competi\u021b<\/span>ia necesar\u0103<\/span> \u00ee<\/span>ntre grupurile hoteliere interna\u021b<\/span>ionale\u201d<\/span>.<\/p>\n

ANGELA SIMION & ION BADEA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Post Views = 448BUCURE\u0218TI Accor a venit \u0219i cu Mercure   De luna trecut\u0103 \u201dtabloul Accor\u201d de la Bucure\u0219ti s-a \u00eembog\u0103\u021bit \u00eenc\u0103 un brand – Mercure. El se al\u0103tur\u0103 celor 6 ce activeaz\u0103 deja de mul\u021bi ani \u00een Rom\u00e2nia – … Continu\u0103 s\u0103 cite\u0219ti →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[21,956],"tags":[961,37,962],"class_list":["post-3516","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-industrie-hoteliera","category-numarul-129-130","tag-accor-a-venit-si-cu-mercure","tag-industrie-hoteliera-2","tag-industrie-hoteliera-nr-129-130","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=3516"}],"version-history":[{"count":2,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3516\/revisions"}],"predecessor-version":[{"id":3563,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3516\/revisions\/3563"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media\/3518"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=3516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=3516"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=3516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}