{"id":3359,"date":"2014-12-18T01:01:03","date_gmt":"2014-12-17T23:01:03","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=3359"},"modified":"2014-12-18T01:01:03","modified_gmt":"2014-12-17T23:01:03","slug":"forum-incoming-se-scrie-o-noua-poveste-travel-nr-126-127","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2014\/12\/18\/forum-incoming-se-scrie-o-noua-poveste-travel-nr-126-127\/","title":{"rendered":"FORUM INCOMING &#8211; Se scrie o nou\u0103 poveste, TRAVEL nr. 126-127"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 567<br\/><p>Circa 300 de operatori de turism \u015fi invita\u0163i &#8211; de la autorit\u0103\u021bi locale \u0219i na\u021bionale p\u00e2n\u0103 la reprezentan\u021bi ai Corpului diplomatic -, s-au \u00eent\u00eelnit \u00een septembrie la prima edi\u021bie a Incoming Rom\u00e2nia Travel Forum, un eveniment <strong>organizat la Innovation Travel, ANT \u015fi InfoTravelRomania<\/strong>, \u00een parteneriat cu Clubul Presei de Turism \u2013 FIJET Rom\u00e2nia.<\/p>\n<div id='gallery-1' class='gallery galleryid-3359 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2014\/12\/18\/forum-incoming-se-scrie-o-noua-poveste-travel-nr-126-127\/forum-incoming-romania-editia1-r\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2014\/12\/forum-incoming-romania-editia1-r-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2014\/12\/18\/forum-incoming-se-scrie-o-noua-poveste-travel-nr-126-127\/forum-incoming-romania-editia1-r-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2014\/12\/forum-incoming-romania-editia1-r-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2014\/12\/18\/forum-incoming-se-scrie-o-noua-poveste-travel-nr-126-127\/forum-incoming-romania-editia1-r-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2014\/12\/forum-incoming-romania-editia1-r-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2014\/12\/18\/forum-incoming-se-scrie-o-noua-poveste-travel-nr-126-127\/forum-incoming-romania-editia1-r-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2014\/12\/forum-incoming-romania-editia1-r-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2014\/12\/18\/forum-incoming-se-scrie-o-noua-poveste-travel-nr-126-127\/forum-incoming-romania-editia1-r-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2014\/12\/forum-incoming-romania-editia1-r-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2014\/12\/18\/forum-incoming-se-scrie-o-noua-poveste-travel-nr-126-127\/forum-incoming-romania-editia1-r-6\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2014\/12\/forum-incoming-romania-editia1-r-6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2014\/12\/18\/forum-incoming-se-scrie-o-noua-poveste-travel-nr-126-127\/forum-incoming-romania-editia1-r-7\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2014\/12\/forum-incoming-romania-editia1-r-7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/2014\/12\/18\/forum-incoming-se-scrie-o-noua-poveste-travel-nr-126-127\/forum-incoming-romania-editia1-r-9\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2014\/12\/forum-incoming-romania-editia1-r-9-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Prima edi\u021bie a manifest\u0103rii a fost o provocare. Gazd\u0103 a fost complexul de Conferin\u021be \u0219i restaurantul Elisabeta din Bucure\u015fti. Numeroase companii de travel \u0219i complexe hoteliere se pl\u00e2ng c\u0103 nu au turi\u0219tii pe care-i viseaz\u0103, dar nu fac nici-un efort de a-i atrage pe str\u0103ini s\u0103 vin\u0103 \u00een Rom\u00e2nia ca s\u0103 viseze \u00eempreun\u0103.<\/p>\n<p>Drept urmare peste 40 de produc\u0103tori de media &#8211; print, Tv, radio, internet, online, bloggeri, produc\u0103tori de suporturi de promovare turistic\u0103 s-au mobilizat pentru a consolida un Forum care trebuia s\u0103 apar\u0103. Dedicat exclusiv segmentului de incoming. O m\u00e2n\u0103 \u00eentins\u0103 au oferit sponsorii Paralela 45, Travel Maker, Domeniile Ostrov, respectiv Hotelurile Melodia, Iaki, Silva.<\/p>\n<p>C\u00e2t de eficient ne \u201cvindem\u201d \u0163ara? C\u00e2\u0163i bani \u00eencas\u0103m de pe urma exportului turistic? Ce pove\u015fti vindem turistului str\u0103in? Dar mai ales cum le ambal\u0103m ca s\u0103 devin\u0103 atractive? Incoming-ul este religia fiec\u0103rei mari puteri turistice. Ce ne lipse\u015fte s\u0103 devenim o mare putere turistic\u0103? Sunt \u00eentreb\u0103ri \u00een jurul c\u0103rora au fost concentrate dezbaterile Forumului.<\/p>\n<p>Conform datelor Institutului Na\u0163ional de Statistic\u0103 (INS), avem 1,7 milioane de turi\u015fti str\u0103ini pe anul 2013, din care 80% sunt pe partea de evenimente \u015fi turism de afaceri (1.360.000 persoane) iar 20 % pe partea de leisure (340.000 persoane). Ace\u015ftia au petrecut 3,5 milioane de nop\u0163i \u00een \u0163ara noastr\u0103, de 4 ori mai pu\u0163in dec\u00e2t \u00een Bulgaria (14,3 milioane de \u00eennopt\u0103ri), de 3,5 ori mai pu\u0163in dec\u00e2t \u00een Ungaria (12,3 milioane de \u00eennopt\u0103ri), de 6 ori mai pu\u0163in dec\u00e2t \u00een Cehia (20,8 milioane de \u00eennopt\u0103ri) \u015fi de 22 de ori mai pu\u0163in dec\u00e2t \u00een Austria (78,1 milioane de \u00eennopt\u0103ri). Vizitatorii str\u0103ini au cheltuit \u00een Rom\u00e2nia 4,79 de miliarde de lei (echivalentul a 1,08 miliarde de euro, respectiv 635,29 de euro de persoan\u0103), cea mai mare pondere fiind de\u0163inut\u0103 de sumele alocate pentru cazare.<\/p>\n<p>Turistii str\u0103ini reprezint\u0103 doar 18% din piata turistic\u0103 a Rom\u00e2niei. Ce putem face pentru a schimba culorile dar \u015fi con\u0163inutul acestor cifre? S\u0103 ne reinvent\u0103m \u015fi s\u0103 inov\u0103m ca destina\u0163ie turistic\u0103. Cum? O parte din r\u0103spunsuri au fost formulate la recenta edi\u021bie la care, aten\u021bie, <strong>participarea a fost gratuit\u0103.<\/strong><\/p>\n<p>Provoca\u021bi de \u00eentreb\u0103rile celor doi moderatori &#8211; scriitorul \u0219i editorul de turism Marian Constantinescu, respectiv jurnalistul \u0219i consultantul \u00een turism Traian B\u0103dulescu -, Mirela Matichescu, pre\u0219edintele ANT \u0219i George Constantin Brezoi, secretar de stat pe probleme de turism, au relatat invita\u021bilor &#8211; cum se vede mi\u0219carea de incoming din birourile ministeriabile. De\u0219i au existat ini\u021biative deocamdat\u0103 autorit\u0103\u021bile nu au reu\u0219it s\u0103 stimuleze incomingul cu 0% TVA, cu o tax\u0103 de 9% TVA sau su o prim\u0103 de incoming a\u0219a cum exist\u0103 \u00een alte \u021b\u0103ri. Spre exemplu, Macedonia ofer\u0103 o prim\u0103 de 10 euro per turist str\u0103in, Grecia s-a dovedit foarte flexibil\u0103 \u00een acest sens reduc\u00e2nd taxele la restaurante \u0219i alimente iar Bulgaria este mult mai prietenioas\u0103 sub aspect fiscal cu turi\u0219tii.<\/p>\n<p>Alin Burcea, cu flerul s\u0103u de om de afaceri a sus\u021binut c\u0103 problema principal\u0103 a turismului autohton este lipsa de realism \u00een abordarea pie\u021belor emergente. Un segment de ni\u0219\u0103, dar cu mare poten\u021bial, ar fi turismul de clubbing de pe litoral, care poate atrage zeci de mii de vizitatori tineri.<\/p>\n<p>Cristian Macedonschi, a prezentat modelul de succes al evenimentului Oktoberfest din Bra\u0219ov (cele dou\u0103 mascote ale sale au f\u0103cut spectacol). Dracula r\u0103m\u00e2ne unul dintre cei mai performan\u021bi vectori de promovare turistic\u0103 ai Rom\u00e2niei. Asta pentru c\u0103 brandul este unul de rezonan\u021b\u0103 interna\u021bional\u0103.<\/p>\n<p>Gheorghe H\u00e2ns\u0103, primarul ora\u0219ului Cernavod\u0103, o urbe mai pu\u021bin curtat\u0103 de str\u0103ini \u0219i-a propus s\u0103 ias\u0103 pe pia\u021b\u0103 o strategie ce are \u00een centrul s\u0103u tururi viniviticole \u0219i infotururi la Centrala atomo-nuclear\u0103. E o provocare modern\u0103, nu? O t\u00e2n\u0103r\u0103 antreprenoare \u00een turism \u0219i \u00een acela\u0219i timp \u0219i ghid, Raluca Mure\u0219an a fost de p\u0103rere c\u0103 avem nevoie de pove\u0219ti noi, de reinterpretarea unor destina\u021bii \u00een forme moderne. \u00cen principiu nu destina\u021bia se vinde ci povestea ei.<\/p>\n<p>De asemenea Cristina P\u0103tra\u0219cu a prezentat, \u00een calitate de ghid, argumente cu care pot fi atra\u0219i turi\u0219tii str\u0103ini. Un alt segment au abordat oamenii de afaceri Cristian Pitulice, respectiv Adrian Voican. Ambii au subliniat c\u0103 Drumurile vinurilor, au un poten\u021bial uria\u0219 \u00een Rom\u00e2nia dar sunt foarte slab valorificate. \u00a0\u201dProducem vinuri de elit\u0103 \u0219i st\u0103m bine \u0219i la pre\u021b.<\/p>\n<p>Sunt 21 de crame cu circuite turistice integrate \u00een Rom\u00e2nia \u0219i domeniile viticole sunt aproape de marile ora\u0219e, ceea ce este un avantaj. Ostrov este cea mai dinamic\u0103 investi\u021bie din domeniul turismului viticol din Rom\u00e2nia. Vinurile rom\u00e2ne\u0219ti se pot bate de la egal la egal cu altele europene\u201d &#8211; a subliniat Pitulice.\u00a0Un veritabil recital de date \u0219i concepte a sus\u021binut Simion Giurc\u0103, directorul Biroului de promovare turistic\u0103 al Rom\u00e2niei la Viena. \u201dAvem nevoie de o tematic\u0103 na\u021bional\u0103 pentru fiecare an.<\/p>\n<p>E necesar\u0103 o agend\u0103 cultural\u0103 anual\u0103 de evenimente prin care s\u0103 atragem aten\u021bia constant asupra atrac\u021biilor turistice rom\u00e2ne\u0219ti. S\u0103 ne fie clar numai ploaia vine de sus, restul trebuie s\u0103 facem noi!\u201d Arnold Klingeis, un \u201dhibrid rar\u201d \u00een spa\u021biul turistic autohton (proprietar de hotel de ghea\u021b\u0103 la B\u00e2lea Lac, primar la Avrig \u0219i om de afaceri) a relatat despre ideea hotelului care se construie\u0219te \u00een fiecar an \u0219i, cu toate acestea, este profitabil p\u00e2n\u0103 se tope\u0219te.<\/p>\n<p>El consider\u0103 c\u0103 turi\u0219tii str\u0103ini sunt atra\u0219i de inedit dar asta nu este automat condi\u021bia succesului. F\u0103r\u0103 osptitalitate nu po\u021bi ajunge \u00een aceast\u0103 sta\u021bie. Doi produc\u0103tori de media Gabriel Arsene, respectiv Florin Albu, au \u00eenchis lucr\u0103rile primului Forum de incoming cu dou\u0103 provoc\u0103ri. Primul a prezentat o pledoarie acid\u0103 pres\u0103rat\u0103 cu multe exemple despre&#8230; cum nu ar trebui s\u0103 fie promovat turismul rom\u00e2nesc la t\u00eergurile din str\u0103in\u0103tate, iar ce-al doilea un interviu exclusiv cu produc\u0103torul serialului Romanian Carpathian Wild.<\/p>\n<p>Ziua s-a \u00eencheiat cu o Tombol\u0103 la care s-au acordat peste 15 premii. 1 a fost oferit de scriitorul Marian Constantinescu, \u0219i cu o Gal\u0103 dubl\u0103 ce i-a avut \u00een spectacol pe arti\u0219tii Francesca Baciu (balet), \u0219i Adrian Enache (cu show-ul s\u0103u ve\u0219nic t\u00e2n\u0103r). Cei doi organizatori Innovation Travel \u0219i <strong>InfoTravelRomania<\/strong> au decernat premii distincte.<\/p>\n<p>Cel mai elegant \u0219i frumos a revenit unui om de excep\u021bie din lumea de travel. Eva Gligor, fondatoarea agen\u021biei de turism Atlantic Tour, a fost premiat\u0103 ca \u201dDoamn\u0103 a incomingului rom\u00e2nesc!\u201d. \u0218tiu jurnali\u0219tii \u0219i scriitorii de turism ce \u0219tiu. \u0218i, dup\u0103 cum s-a v\u0103zut, \u0219tiu s\u0103 organizeze foarte bine un eveniment de promovare. <a href=\"http:\/\/www.infotravelromania.ro\/romaniantravelforum.html\" target=\"_blank\">Povestea va continua cu a doua edi\u021bie, \u00een luna martie 2015.<\/a><br \/>\n<strong><br \/>\nDOINA CONSTANTINESCU<br \/>\nVASILE CONSTRU\u0218<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 567Circa 300 de operatori de turism \u015fi invita\u0163i &#8211; de la autorit\u0103\u021bi locale \u0219i na\u021bionale p\u00e2n\u0103 la reprezentan\u021bi ai Corpului diplomatic -, s-au \u00eent\u00eelnit \u00een septembrie la prima edi\u021bie a Incoming Rom\u00e2nia Travel Forum, un eveniment organizat &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2014\/12\/18\/forum-incoming-se-scrie-o-noua-poveste-travel-nr-126-127\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[882,22],"tags":[902,636,899,900,901,1347,903],"class_list":["post-3359","post","type-post","status-publish","format-gallery","hentry","category-numarul-126-127","category-travel","tag-ant-si-infotravelromania","tag-clubul-presei-de-turism-fijet-romania","tag-forum-incoming-se-scrie-o-noua-poveste","tag-forumul-de-incoming","tag-organizat-la-innovation-travel","tag-petre-dordea","tag-restaurantul-elisabeta-din-bucuresti","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=3359"}],"version-history":[{"count":1,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3359\/revisions"}],"predecessor-version":[{"id":3369,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/3359\/revisions\/3369"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=3359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=3359"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=3359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}