{"id":2385,"date":"2013-11-02T14:10:24","date_gmt":"2013-11-02T12:10:24","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=2385"},"modified":"2013-11-02T14:10:33","modified_gmt":"2013-11-02T12:10:33","slug":"marea-tromboneala-promovarea-din-gura-in-gura-editorial-nr-114","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2013\/11\/02\/marea-tromboneala-promovarea-din-gura-in-gura-editorial-nr-114\/","title":{"rendered":"Marea tromboneala &#8211; promovarea din gura in gura!, EDITORIAL nr.114"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 499<br\/><p>In plin\u0103 epoc\u0103 \u00een care comunicarea alunec\u0103 rapid pe p\u00e2rtiile online iar <a href=\"https:\/\/www.facebook.com\/RevistaTravellerMagazin\" target=\"_blank\">Facebook-ul<\/a> \u0219i Twitter-ul sunt copiii de aur ai Reginei electronice, ce na\u0219te zilnic idei pe ecranele computerelor, limba de lemn continu\u0103 s\u0103 fac\u0103 ravagii \u00een <strong>lumea turismului rom\u00e2nesc<\/strong>. Expresiile ei au r\u0103d\u0103cini \u0219i reflexe ad\u00e2nci. Toate au crescut pe un teren dominat de starea de suficien\u021b\u0103, comoditate \u0219i sictir, pe care o \u00eent\u00e2lneam pe vremea c\u00e2nd printul \u0219i TV aveau monopolul \u00een promovarea turistic\u0103.<br \/>\n<a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/11\/Traveller-Magazin-coperta-114.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2386\" title=\"Traveller Magazin coperta 114\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/11\/Traveller-Magazin-coperta-114-211x300.jpg\" alt=\"\" width=\"211\" height=\"300\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/11\/Traveller-Magazin-coperta-114-211x300.jpg 211w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/11\/Traveller-Magazin-coperta-114-721x1024.jpg 721w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/11\/Traveller-Magazin-coperta-114.jpg 1600w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" \/><\/a><\/p>\n<p>Pe atunci, aproape invariabil, c\u00e2nd abordam o discu\u021bie privitoare la publicitarea \u0219i mediatizarea unor concepte din industrie, nici nu apucam s\u0103 dezvolt o propunere c\u0103 mi se r\u0103spundea: \u201dNu avem nevoie de publicitate pentru c\u0103 turi\u0219tii care vin \u0219i pleac\u0103 mul\u021bumi\u021bi de la noi, ne promoveaz\u0103 din gur\u0103 \u00een gur\u0103 \u00een cercul de prieteni. Vizitatorii mul\u021bumi\u021bi ne trimit \u0219i mai mul\u021bi turi\u0219ti.\u201d Kit-ul e inspirat din frazele devenite aproape slogan, cum c\u0103 \u201dO fotografie face c\u00e2t o mie de cuvinte!\u201d, drept urmare \u0219i \u201dUn client mul\u021bumit, face c\u00e2t zeci de reclame!\u201d E posibil. Dar nu este o regul\u0103. Pentru c\u0103 \u0219i un cuv\u00e2nt poate valora c\u00e2t o mie de fotografii, iar un client nemul\u021bumit poate devasta \u00eencas\u0103rile unui operator turistic.<\/p>\n<p>Promovarea din gur\u0103 \u00een gur\u0103 este o op\u021biune. Se mai \u00eent\u00e2lne\u0219te \u00een \u021b\u0103rile slab dezvoltate, care \u00eenc\u0103 fac turism oral, n-au acces la publica\u021biile de turism &#8211; print ori online, nu conteaz\u0103 -, \u0219i \u00eenc\u0103 nu s-au c\u0103\u021b\u0103rat pe sc\u0103rile Internetului. Promovarea turistic\u0103 din gur\u0103 \u00een gur\u0103 este gratuit\u0103 \u00een timp ce publicitatea cost\u0103 bani. Aici se ascunde de fapt drama unor companii turistice, ai c\u0103ror patroni \u0219i manageri au dec\u0103zut psihic \u00eentr-at\u00e2t, \u00eenc\u00e2t se \u00eencuie \u00een birou de diminea\u021ba p\u00e2n\u0103 seara, obseda\u021bi s\u0103-\u0219i numere \u0219i renumere banii lor, nu ai b\u0103ncilor. A\u021bi observat, prin septembrie, c\u00e2nd se stinge sezonul pe litoral, valurile au un sunet ciudat &#8211; redau parc\u0103 fo\u0219netul banilor. E doar o glum\u0103!?<\/p>\n<p><strong>Hai s\u0103 fim serio\u0219i! <span style=\"color: #ff0000;\">Promovarea din gur\u0103 \u00een gur\u0103 e o mare tromboneal\u0103.<\/span><\/strong> Pentru c\u0103 ea se refer\u0103 la turi\u0219tii care ajung \u00eentr-un anumit loc. La prima strigare \u00eens\u0103 ei \u0219i-au definit op\u021biunile dup\u0103 ce au consumat o por\u021bie consistent\u0103 de publicitate turistic\u0103. Cost\u0103 mul\u021bi bani? Da, dar \u0219i aduce pe m\u0103sur\u0103. Pute\u021bi tr\u0103i f\u0103r\u0103 aceast\u0103 investi\u021bie? Atunci r\u0103m\u00e2ne\u021bi la turismul \u0219i promovarea oral\u0103. Unora ar putea s\u0103 v\u0103 mearg\u0103 bine, dac\u0103 Ministerul ori Autoritatea de profil vor promova \u00een viitor Rom\u00e2nia \u0219i prin programe de turism sexual. Ce poten\u021bial uria\u0219 ave\u021bi, \u00eemi declara un str\u0103in s\u0103pt\u0103m\u00e2na trecut\u0103!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 499In plin\u0103 epoc\u0103 \u00een care comunicarea alunec\u0103 rapid pe p\u00e2rtiile online iar Facebook-ul \u0219i Twitter-ul sunt copiii de aur ai Reginei electronice, ce na\u0219te zilnic idei pe ecranele computerelor, limba de lemn continu\u0103 s\u0103 fac\u0103 ravagii \u00een &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2013\/11\/02\/marea-tromboneala-promovarea-din-gura-in-gura-editorial-nr-114\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[18,553],"tags":[1345,38,554,556,555],"class_list":["post-2385","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-editorial","category-numarul-114","tag-editorial","tag-editorial-marian-constantinescu","tag-marea-tromboneala","tag-marea-tromboneala-promovarea-din-gura-in-gura","tag-promovarea-din-gura-in-gura","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/2385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=2385"}],"version-history":[{"count":5,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/2385\/revisions"}],"predecessor-version":[{"id":2487,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/2385\/revisions\/2487"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media\/2386"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=2385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=2385"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=2385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}