{"id":2324,"date":"2013-09-02T13:11:44","date_gmt":"2013-09-02T11:11:44","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=2324"},"modified":"2013-09-02T13:11:44","modified_gmt":"2013-09-02T11:11:44","slug":"corespondenta-din-las-vegas-brand-usa-a-plecat-in-turneu-cu-cirque-du-soleil-mapamond-nr-112-113","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2013\/09\/02\/corespondenta-din-las-vegas-brand-usa-a-plecat-in-turneu-cu-cirque-du-soleil-mapamond-nr-112-113\/","title":{"rendered":"Corespondenta din Las Vegas Brand USA a plecat \u00een turneu cu Cirque du Soleil, MAPAMOND nr.112-113"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 558<br\/><p>Un moment istoric pentru turismul american. Asta a reprezentat anul 2012. Pre\u0219edintele Barack Obama a oferit patronajul s\u0103u acestei industrii. Liderii s\u0103i au ob\u021binut ceea ce doreau de mai mul\u021bi ani: recunoa\u0219terea din partea administra\u021biei preziden\u021biale c\u0103 turismul reprezint\u0103 o prioritate pe termen lung, respectiv lansarea unei strategii na\u021bionale pentru travel.<br \/>\n<div id='gallery-1' class='gallery galleryid-2324 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-7.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-8.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-9.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/09\/mapamond-9-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<\/p>\n<p>Ambele tureaz\u0103 din plin acum c\u00e2nd dinspre Statele Unite a pornit o caravan\u0103 puternic\u0103 a promov\u0103rii care va atinge toate pie\u021bele \u021bint\u0103. Campania interna\u021bional\u0103 se nume\u0219te Brand USA iar componentele ei au fost puse la punct anul trecut. Mesajul principal este c\u0103 Statele Unite sunt deschise turi\u0219tilor din \u00eentreaga lume. Se preconizeaz\u0103 ca intr\u0103rile vizitatorilor str\u0103ini \u00een SUA s\u0103 ating\u0103 cifra de 100 de milioane \u00een perspectiva anilor 2021. \u00cen acest context Brand USA a fost, cum era de a\u0219teptat, vedeta celei de-a 45-a edi\u021bii a International POW WOW (IPW). Ne referim la cea mai important\u0103 manifestare mondial\u0103 de turism, g\u0103zduit\u0103 \u00een aceast\u0103 var\u0103 la Las Vegas. Este pentru a doua oar\u0103 \u00een ultimii cinci ani. Strategia va fi implementat\u0103 pe toate pie\u021bele \u021bint\u0103 dar con\u021bine \u0219i o serie de priorit\u0103\u021bi ce au \u00een vedere pie\u021bele cu cel mai mare poten\u021bial pentru furnizarea de turi\u0219ti. Astfel campania Brand USA prevede deschiderea de reprezentan\u021be proprii, altele dec\u00e2t Birourile de turism ale Statelor Unite -, \u00een China, Brazilia, Mexic, India, Germania, Canada, Australia, Japonia \u0219i Marea Britanie. Sloganul campanei este \u00een fapt o invita\u021bie: \u201dDescoper\u0103 acest p\u0103m\u00e2nt a\u0219a cum nu ai f\u0103cut-o niciodat\u0103 p\u00e2n\u0103 acum!\u201d. Un rol important \u00eel are Parteneriatul Brand USA cu faimoasa trup\u0103 Cirque du Soleil. Se sper\u0103 ca ac\u021biunile comune s\u0103 atrag\u0103 un num\u0103r sporit de turi\u0219ti spre SUA, \u0219tiut fiind c\u00e2t de mul\u021bi fani are aceast\u0103 trup\u0103 \u00een lume. Un mare impact \u00eel au melodia \u0219i clipul muzical ce o aduce \u00een prim plan pe Rosanne Cash, o muzician\u0103 cunoscut\u0103 pentru crea\u021biile sale country, rock, roots \u0219i pop. P\u00e2n\u0103 acum a fost nominalizat\u0103 de 12 ori la premiile Grammy \u0219i a primit unul dintre acestea. Spotul are toate atuurile atr\u0103g\u00e2nd prin versurile optimiste \u0219i melodicitatea u\u0219or de re\u021binut, ambele sinetiz\u00e2nd invita\u021bia de a veni pe un p\u0103m\u00e2nt sigur, cu mii de atrac\u021bie \u0219i cu oameni prieteno\u0219i.<\/p>\n<p><strong>Asaltul conferin\u021belor de pres\u0103<\/strong><\/p>\n<p>Ca de obicei invita\u021biile de pres\u0103 au constituit suportul pentru lansarea nout\u0103\u021bilor. \u201dThe Transformers: The Ride-3D\u201d ne-au onorat \u00een m\u0103rime&#8230; natural\u0103 la prezent\u0103rile Universal Studios Hollywood. Partea de marketing a func\u021bionat foarte bine astfel c\u0103 la niciun an personajele au devenit atrac\u021bia num\u0103rul 1 a Californiei. Filmele produc mult\u0103 adrenalin\u0103 dar \u0219i mul\u021bi bani. Ca \u0219i celebrul Harry Potter, cu regatul s\u0103u vr\u0103jit. Cea mai nou\u0103 distrac\u021bie este \u201dDespicable Me Minion Mayhem\u201d care va fi lansat \u00een 2014. Compania Sea World a dorit s\u0103 aminteasc\u0103, printr-un mini-show cu pui de pinguini, animatori, scafandri \u0219i juc\u0103rii cu animale f\u0103cute din materiale reciclabile culese din apele oceanului, c\u0103 marcheaz\u0103 \u00eenceputul s\u0103rb\u0103toririi a 50 de ani de existen\u021b\u0103. Evenimentele se deruleaz\u0103 pe parcursul a 18 luni sub sloganul&#8230;\u201dSea of Surprises\u201d. Cel mai nou show este \u201dImperiul pinguinilor\u201d de la Sea World Orlando. Vedeta celor 250 de pinguini care tr\u0103iesc \u00een acest regat este&#8230; Puck. Prin ochii lui vizitatorii v\u0103d \u0219i \u00een\u021beleg via\u021ba la Polul Sud. Condi\u021biile recreate de Sea World sunt similare cu cele din habitatul natural. Succesul la public este garantat. \u00cen anul 2012 cele 11 parcuri tematice apar\u021bin\u00e2nd de Sea World au atras peste 24 de milioane de vizitatori.<\/p>\n<p>Senza\u021bii tari am tr\u0103it \u0219i la \u00eent\u00e2lnirea cu reprezentan\u021bii Spaceport America. Amplasat \u00een sudul statului New Mexico \u00een apropierea localit\u0103\u021bii Las Croces el este primul aeroport spa\u021bial privat din lume. De aici vom zbura \u00een spa\u021biul extraterestru \u00een calitate de turi\u0219ti. Costul unei excursii este de aproximativ de 200.000 de dolari. P\u00e2n\u0103 \u00een prezent au fost pl\u0103tite 600 de rezerv\u0103ri. Pe lista de a\u0219teptare se afl\u0103 \u00eenc\u0103&#8230; 5.000 de viitori turi\u0219ti spa\u021biali. Primul zbor este anun\u021bat pentru 2014 &#8211; ne-a precizat Aaron Prescott, business operations manager al New Mexico Spaceport Authority. Toate experimentele legate de zbor, mai mult sau mai pu\u021bin secrete au loc aici.<\/p>\n<p>P\u00e2n\u0103 la prima excursie vizitatorii se pot acomoda \u0219i preg\u0103ti \u00een simulatoarele de zbor, se pot documenta despre istoria lans\u0103rii navetelor spa\u021biale frecvent\u00e2nd s\u0103lile multimedia ale cl\u0103dirii centrale unde se afl\u0103 \u0219i Muzeul Cosmos. Pe parcursul a \u0219ase ore po\u021bi tr\u0103i experien\u021be unicat. Ini\u021biativa cre\u0103rii aeroport spa\u021bial privat apar\u021bine celebrului miliardar Charles Bronson, proprietar, printre altele, al companiei Virgin Galactic.<\/p>\n<p>\u0218i \u00eent\u00e2lnirea cu reprezentan\u021bii Farmers Market a fost la fel de interesant\u0103. Ideea a fost lansat\u0103 \u00een 1880 de c\u0103tre Arthur Gilmore Freemont care s-a g\u00e2ndit s\u0103 organizeze o pia\u021b\u0103 pentru produsele fermierilor. \u00cen 1934 au fost puse bazele unei pie\u021be mobile de c\u0103tre 18 fermieri \u0219i v\u00e2nz\u0103tori. Mai afl\u0103m c\u0103, \u00een 1960, Farmers Market devenea atrac\u021bia turistic\u0103 nr.1 din Los Angeles. Dac\u0103 \u00een 1980 aici func\u021bionau 120 de magazine ale produc\u0103torilor azi, \u00eempreun\u0103 cu cele din Mall-ul din vecin\u0103tate ele au ajuns la circa 1.000. Designerii \u0219i arhitec\u021bii pun la cale un nou concept comercial ce are \u00een centru produsele naturale ale fermierilor de la Farmers Market. El va marca, \u00een 2014, 80 de ani de func\u021bionare continu\u0103.<\/p>\n<p><strong>Un centru al business-ului mondial<\/strong><\/p>\n<p>Rossi Ralenkotter, pre\u0219edintele Las Vegas Convention &amp; VisitorAuthority (LVCVA), a accentuat \u00een \u00eent\u00e2lnirile sale, cu cei circa 500 de jurnali\u0219ti \u0219i editori de travel, c\u0103 Las Vegas avanseaz\u0103 rapid spre statutul de centru al business-ului mondial prin care va \u00eentrece reputa\u021bia de p\u00e2n\u0103 acum, aceea de capital\u0103 al cazinourilor \u0219i jocurilor de noroc. Trend-ul este sus\u021binut de investi\u021biile uria\u0219e f\u0103cute pentru remodelarea spa\u021biului urban, ce vor dep\u0103\u0219i 23 de miliarde de dolari. Planul inovator are \u00een centrul s\u0103u construc\u021bia unui cartier concentrat care va purta numele de Las Vegas Global Business. O alt\u0103 investi\u021bie &#8211; aproximativ 2 miliarde de dolari -, prevede conectarea acestuia cu celebrele Streep Boulevard \u0219i Las Vegas Convention Center. Astfel ora\u0219ul \u00ee\u0219i va \u00eent\u0103ri pozi\u021bia de lider mondial pe segmentul leisure \u0219i business. \u00cen acela\u0219i context Roger Dow, pre\u0219edintele US Travel Association, remarca la r\u00e2ndul s\u0103u c\u0103 \u201dAceast\u0103 edi\u021bie a IPW a fost o manifestare de mare succes. Ea a atras peste 6.000 de participan\u021bi ce au ocupat 1.300 de standuri. \u00cen plus, a\u021bi observat, este pentru prima dat\u0103 c\u00e2nd IPW \u0219i-a stabilit agenda pentru urm\u0103torii 7 ani. Printre noile noastre gazde se num\u0103r\u0103 Chicago, anul viitor, Washington DC \u0219i Denver\u201d.<\/p>\n<p>Dar statul Nevada concentreaz\u0103 \u00eentr-un uria\u0219 de\u0219ert atrac\u021bii turistice fabuloase. Despre o parte din ele v\u0103 vom relata \u00eentr-un Supliment special, din num\u0103rul viitor.<\/p>\n<p><strong>DOINA, S\u00ceNZIANA &amp; MARIAN CONSTANTINESCU<\/strong><\/p>\n<p><strong>Mul\u021bumiri pentru sprijinul logistic acordat<br \/>\nUS TRAVEL ASSOCIATION<br \/>\nOLIMPIC INTERNATIONAL TURISM<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 558Un moment istoric pentru turismul american. Asta a reprezentat anul 2012. Pre\u0219edintele Barack Obama a oferit patronajul s\u0103u acestei industrii. Liderii s\u0103i au ob\u021binut ceea ce doreau de mai mul\u021bi ani: recunoa\u0219terea din partea administra\u021biei preziden\u021biale c\u0103 &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2013\/09\/02\/corespondenta-din-las-vegas-brand-usa-a-plecat-in-turneu-cu-cirque-du-soleil-mapamond-nr-112-113\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[71,20,206,519],"tags":[539,540,538,34,110,109],"class_list":["post-2324","post","type-post","status-publish","format-gallery","hentry","category-infotravelromania","category-mapamond","category-marian-constantinescu","category-numarul-112-113","tag-brand-usa-a-plecat-in-turneu","tag-cirque-du-soleil","tag-corespondenta-din-las-vegas","tag-mapamond-2","tag-sua","tag-usa","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/2324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=2324"}],"version-history":[{"count":1,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/2324\/revisions"}],"predecessor-version":[{"id":2334,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/2324\/revisions\/2334"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=2324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=2324"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=2324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}