{"id":1838,"date":"2013-02-06T03:29:05","date_gmt":"2013-02-06T01:29:05","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=1838"},"modified":"2013-02-06T03:31:19","modified_gmt":"2013-02-06T01:31:19","slug":"castigatorul-este-comunitatea-editorial-nr-105","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2013\/02\/06\/castigatorul-este-comunitatea-editorial-nr-105\/","title":{"rendered":"Castigatorul este &#8230; comunitatea, EDITORIAL nr.105"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 490<br\/><p><a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2012\/03\/Marian-Constantinescu2012.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1031\" title=\"Marian Constantinescu2012\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2012\/03\/Marian-Constantinescu2012-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2012\/03\/Marian-Constantinescu2012-300x225.jpg 300w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2012\/03\/Marian-Constantinescu2012-1024x768.jpg 1024w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2012\/03\/Marian-Constantinescu2012.jpg 1417w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Nu-i o noutate. Se vede cu ochiul liber. Industria turistic\u0103 autohton\u0103 duce o lips\u0103 acut\u0103 de evenimente reale. \u00cen compara\u0163ie cu deceniile anterioare c\u00e2nd manifest\u0103rile din zonele de travel ori hoteliere duduiau, acum se mai \u00eent\u00e2mpl\u0103 c\u00e2te o Gal\u0103 ori o conferin\u0163\u0103 tematic\u0103 care are \u00een coad\u0103 decernarea unor diplome de onoare ori de excelen\u0163\u0103. Turismul iese rareori la ramp\u0103 prin concursurile profesionale, iar motivul cel mai comod \u015fi cel mai des invocat este M\u0103ria Sa Criza. S\u0103 fie oare numai criza de vin\u0103? Sau mediul de afaceri s-a comprimat, s-a zg\u00e2rcit p\u00e2n\u0103 a sufocat \u015fi ultima dorin\u0163\u0103 de a exprima mul\u0163umiri comunit\u0103\u0163ii \u00een care ai crescut, te-ai format, ai prosperat?<\/p>\n<p>Asist\u0103m la un spectacol trist, pentru c\u0103 turismul este un spectacol, \u00een care actorii au c\u0103zut \u00een apatie, v\u0103z\u00e2nd cum s\u0103lile \u00een care joac\u0103 se golesc de la an la an. F\u0103c\u0103torii de turism dau vina pe public, cum c\u0103 acesta nu ar mai fi interesat de piese, programe, produse de calitate. La r\u00e2ndul lor consumatorii de c\u0103l\u0103torii dau vina pe \u201edramaturgi\u201d c\u0103 scriu scenarii neatractive, f\u0103r\u0103 plus-valoare, lipsite de mesaj \u015fi imagina\u0163ie. Unde s-o afla adev\u0103rul ?<\/p>\n<p>Pu\u0163inele evenimente care mai r\u0103zbat din c\u00e2nd \u00een c\u00e2nd sunt conferin\u0163ele de pres\u0103. Aici manageri sau promotori de PR ofer\u0103 breslei jurnali\u015ftilor de profil clasamente ori topuri. \u00cen ele, aproape invariabil, agen\u0163ia de turism sau complexul hotelier care le organizeaz\u0103 se afl\u0103 \u00een v\u00e2rful topului la v\u00e2nz\u0103ri, la cifra de afaceri, la profit, este cea mai mare, cea mai tare la incoming, la outgoing, ori la v\u00e2ndut bilete de avion. Sau pur \u015fi simplu la dat cu p\u0103rerea despre pozi\u0163ia pe care \u015fi-ar dori s\u0103 o ocupe \u00een anul urm\u0103tor. Subiective p\u00e2n\u0103 la jen\u0103, <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/02\/coperta105.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1840\" title=\"coperta105\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/02\/coperta105-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/02\/coperta105-225x300.jpg 225w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2013\/02\/coperta105.jpg 768w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a>afirma\u0163iile unor lideri din mediul privat for\u0163eaz\u0103 realitatea care se dovede\u015fte generoas\u0103 \u015fi indulgent\u0103 la fiecare sf\u00e2r\u015fit de an. Sigur, trucurile de marketing \u015fi PR sunt un r\u0103u necesar. Mai dezmor\u0163esc peisajul anost \u00een care supravie\u0163uim. Statistica anual\u0103 \u00eens\u0103, cade peste c\u00e2teva luni ca un du\u015f rece \u015fi \u015fterge f\u0103r\u0103 discriminare cifrele lansate de ace\u015ftia sau de asocia\u0163iile de profil. Indiferent de cum arat\u0103 afacerile private, care se confrunt\u0103 cu un nivel alarmant al ostilit\u0103\u0163ii institu\u0163ionale, eu, dar \u015fi al\u0163i editori de pres\u0103 de turism (print, electronic\u0103, audio-video etc), a\u015ftept\u0103m ziua \u00een care vom fi martorii unei premiere. O Gal\u0103 care s\u0103 recompenseze calitatea uman\u0103 a business-ului, dar mai ales comunitatea consumatorilor din turism. Ei ar trebui s\u0103 fie premian\u0163ii. Pentru c\u0103 f\u0103r\u0103 devotamentul \u015fi contribu\u0163ia lor, industria turistic\u0103 rom\u00e2neasc\u0103 nu poate aspira la prosperitate. Crede\u0163i c\u0103 va fi posibil, c\u00e2ndva, a\u015fa ceva?<br \/>\n\u015ei unora \u015fi altora, deopotriv\u0103, v\u0103 dorim un An Nou Fericit, \u00eenc\u0103rcat de echilibrul \u00een\u0163elepciunii!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 490Nu-i o noutate. Se vede cu ochiul liber. Industria turistic\u0103 autohton\u0103 duce o lips\u0103 acut\u0103 de evenimente reale. \u00cen compara\u0163ie cu deceniile anterioare c\u00e2nd manifest\u0103rile din zonele de travel ori hoteliere duduiau, acum se mai \u00eent\u00e2mpl\u0103 c\u00e2te &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2013\/02\/06\/castigatorul-este-comunitatea-editorial-nr-105\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[320,319],"class_list":["post-1838","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-fara-categorie","tag-castigatorul-este-comunitatea","tag-editorial-nr-105","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/1838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=1838"}],"version-history":[{"count":2,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/1838\/revisions"}],"predecessor-version":[{"id":1841,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/1838\/revisions\/1841"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media\/1840"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=1838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=1838"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=1838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}