{"id":121,"date":"2011-03-15T16:23:40","date_gmt":"2011-03-15T14:23:40","guid":{"rendered":"http:\/\/www.travellermagazin.ro\/arhiva\/?p=121"},"modified":"2011-03-16T00:10:46","modified_gmt":"2011-03-15T22:10:46","slug":"facebook-e-doar-un-instrument","status":"publish","type":"post","link":"http:\/\/www.travellermagazin.ro\/arhiva\/2011\/03\/15\/facebook-e-doar-un-instrument\/","title":{"rendered":"Editorial nr. 82 Facebook e doar un instrument"},"content":{"rendered":"<a  href='http:\/\/www.travellermagazin.ro\/arhiva\/wp-admin\/options-general.php?page=post_views' class='entry-meta' style='text-align:center'><b>Post Views<\/a><\/b> = 421<br\/><p><a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/marian-constantinescu-editorial.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-138\" title=\"marian-constantinescu-editorial\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/marian-constantinescu-editorial-225x300.jpg\" alt=\"marian-constantinescu\" width=\"225\" height=\"300\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/marian-constantinescu-editorial-225x300.jpg 225w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/marian-constantinescu-editorial-768x1024.jpg 768w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/marian-constantinescu-editorial.jpg 1944w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a>S-a lansat \u00eentr-o o cascad\u0103 de gafe, sanc\u0163ionat\u0103 cu indulgen\u0163\u0103 de consultan\u0163ii, proprietarii de agen\u0163ii sau de hoteluri prezen\u0163i \u00een sal\u0103. Aflat la un simpozion cu tema\u00a0 \u201eViitorul Turismului Rom\u00e2nesc. Strategia digital\u0103 de promovare a Rom\u00e2niei\u201d ministrul Elena Udrea a epatat prin afirma\u0163ii \u015focante. Preocupat\u0103 de viitorul promov\u0103rii \u0163\u0103rii noastre pe Facebook, \u015fi nu e nimic r\u0103u \u00een asta, doamna Udrea a anun\u0163at mai \u00eent\u00e2i un mare succes. A desfiin\u0163at 7 din cele 17 birouri de turism din str\u0103in\u0103tate pentru c\u0103 nu s-au dovedit eficiente. \u201eAm economisit un milion de euro pe an, prin \u00eenchiderea lor\u201d. Dup\u0103 p\u0103rerea domniei sale azi nu mai intr\u0103 nimeni \u00een aceste Oficii na\u0163ionale de promovare. Dup\u0103 umila noastr\u0103 p\u0103rere nu birourile ci majoritatea celor care au fost angaja\u0163i s\u0103 duc\u0103 aceast\u0103 munc\u0103 reprezentativ\u0103 pentru o \u0163ar\u0103, poart\u0103 vina c\u0103 Rom\u00e2nia nu cre\u015fte \u00een vizibilitate. Iar cei c\u00e2\u0163iva profesioni\u015fti, fac ce pot \u00een compara\u0163ie cu omologii din alte \u0163\u0103ri, pentru c\u0103 nu au bugete pentru manifest\u0103ri. S-au plafonat. Au devenit simpli func\u0163ionari care aprind luminile doar c\u00e2nd vine s\u0103 participe la vreun T\u00e2rg interna\u0163ional de turism, o oficialitate a ministerului. Apoi lumina se stinge p\u00e2n\u0103 la urm\u0103torul spectacol. Da, e o performan\u0163\u0103, \u0163ara a economisit un milion de euro, dar o singur\u0103 dat\u0103. Urmeaz\u0103 s\u0103 fie risipite zeci de milioane, pentru\u00a0 prezen\u0163e turistice \u00een str\u0103in\u0103tate organizate la pre\u0163ul&#8230; cel mai mic. <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/Coperta-82.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-148\" title=\"Coperta 82\" src=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/Coperta-82-208x300.jpg\" alt=\"Coperta 82\" width=\"208\" height=\"300\" srcset=\"http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/Coperta-82-208x300.jpg 208w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/Coperta-82-713x1024.jpg 713w, http:\/\/www.travellermagazin.ro\/arhiva\/wp-content\/uploads\/2011\/03\/Coperta-82.jpg 1616w\" sizes=\"auto, (max-width: 208px) 100vw, 208px\" \/><\/a>Doamna ministru a a anun\u0163at c\u0103 a g\u0103sit solu\u0163ia pentru a \u00eenlocui rolul acestor birouri, \u015fi ca atare se g\u00e2nde\u015fte s\u0103 le desfiin\u0163eze \u015fi pe celelalte 10. Facebook, va face minuni, \u015fi va relansa cu costuri mici, interesul uria\u015f al str\u0103inilor pentru \u0163ara noastr\u0103. Ne-ar mai r\u0103m\u00e2ne doar s\u0103 ne preg\u0103tim grani\u0163ele \u015fi aeroporturile pentru a fluidiza\u00a0 intr\u0103rile masive ale acestora.<\/p>\n<p>Absolutizarea Facebook, care este doar un instrument de marketing, l-a f\u0103cut pe unul dintre invita\u0163i &#8211; Scott Gallacher -, managing director The Aston Group, s\u0103 tempereze av\u00e2ntul declara\u0163iilor. Facebook nu este o solu\u0163ie universal\u0103, care le \u00eenlocuie\u015fte pe celelalte, electronice ori tradi\u0163ionale. Sistemul ofer\u0103 oportunit\u0103\u0163i nelimitate \u015fi pentru promovarea turistic\u0103. Este, \u00eentr-adev\u0103r, ceva fabulos s\u0103 po\u0163i trimite mesaje la peste 243 de milioane de clien\u0163i care consum\u0103 lunar pe platforma de socializare circa 500 de bilioane de minute. Dar trebuie s\u0103 fim sinceri \u015fi reali\u015fti. C\u0103l\u0103torii au nevoie de emo\u0163ie, de gust, de atmosfera pe care nu \u0163i-o poate oferi informa\u0163ia electronic\u0103. Rom\u00e2nii au pove\u015fti minunate, dar trebuie s\u0103 \u015fti\u0163i s\u0103 le spune\u0163i. Pentru aceasta ave\u0163i nevoie de scriitori de pove\u015fti.<\/p>\n<p>(Nr. 82, Ianuarie 2010)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>MARIAN CONSTANTINESCU<\/strong><\/p>\n<p><strong> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Views = 421S-a lansat \u00eentr-o o cascad\u0103 de gafe, sanc\u0163ionat\u0103 cu indulgen\u0163\u0103 de consultan\u0163ii, proprietarii de agen\u0163ii sau de hoteluri prezen\u0163i \u00een sal\u0103. Aflat la un simpozion cu tema\u00a0 \u201eViitorul Turismului Rom\u00e2nesc. Strategia digital\u0103 de promovare a Rom\u00e2niei\u201d ministrul &hellip; <a href=\"http:\/\/www.travellermagazin.ro\/arhiva\/2011\/03\/15\/facebook-e-doar-un-instrument\/\">Continu\u0103 s\u0103 cite\u0219ti <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,30],"tags":[],"class_list":["post-121","post","type-post","status-publish","format-standard","hentry","category-editorial","category-numarul-82"],"_links":{"self":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":8,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/121\/revisions"}],"predecessor-version":[{"id":123,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/posts\/121\/revisions\/123"}],"wp:attachment":[{"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/media?parent=121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/categories?post=121"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.travellermagazin.ro\/arhiva\/wp-json\/wp\/v2\/tags?post=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}